NIGERIA – Eat’N’Go limited, Nigeria’s master franchisee for Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Frozen Yoghurt has announced its expansion into the East African market.
The leading Quick Service Restaurant operator in the West African country, has successfully acquired the franchisee which operated Cold Stone Creamery and Domino’s Pizza in Kenya.
Om Nom Nom Ltd, the master franchise holder of Domino’s Pizza and Cold Stone Creamery in Kenya, opened its first store in 2014 in a market with leading brands like Pizza Hut, Pizza Inn and Debonairs, among many others.
The move provides Eat’N’Go with their first foreign market expansion, making them a Pan African company with a total number of 147 outlets across Africa and largest Domino’s pizza and Cold Stone Creamery Master Franchisee in the region.
The milestone achievement and development will better position the company in its contribution to Nigeria and Africa’s economy.
Currently home to over 3,000 staff members across Africa, the company is committed to continuously provide job and business opportunities across the continent.
“We are very thrilled about this expansion as this move avails us more opportunity to provide Jobs to more Africans, especially in times like this.“
Group Chief Executive Officer and Managing Director – Eat’N’Go Limited
Group Chief Executive Officer and Managing Director Eat’N’Go Limited, Patrick McMichael said that expanding into East Africa represents a very exciting time in the growth of the organization and also a strategic investment for the firm and its stakeholders.
“Over the years, we have fostered the mission to not just bring the best QSR brands to Africa, but to directly impact on Africa’s economy and we are glad we are finally on the way to making this happen. Studying the growth of the Kenyan market in the last couple of years, we are convinced that now is the time to extend our footprint into the country.
“We are very thrilled about this expansion as this move avails us more opportunity to provide Jobs to more Africans, especially in times like this. We remain thankful to all our customers, partners, and stakeholders who have supported us this far and we are more than ready to strengthen our dedication in satisfying the needs of our customers,” Patrick added.
The expansion to this new region is in line with the company’s plan to reach 180 stores across Africa by the end of 2021.
Since its entrant to Nigeria in 2012, the leading Quick Service Restaurant company has grown exponentially currently operating 130 outlets across the country.
The world-class food brand owner closed the month of March with the opening of two new stores, manufacturing facilities, and distribution center in the Northern part of Nigeria – Kano state.
As it expands its presence in the region, the organization also places a strong focus on the quality of its products and services of all its three brands.
It recently launched a mobile application and a website supported eCommerce platform for its ice-creams and desserts unit, Cold Stone.
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