NIGERIA – Nigeria’s pioneer and leading indigenous food chain restaurant, So Fresh Neighbourhood Market, has marked its decade long existence with opening of its 10th outlet in Abuja.
The restaurant specializes in offering a wide range of natural and freshly made foods such as salads, juices, parfait, smoothies, wraps, sandwiches, snacks, fresh fruits among others.
The company commenced operations in 2010 under the name Fruitivegies Limited and later renamed to SO Fresh Neighbourhood Market in 2013.
Having its operations in Nigeria’s major cities i.e. Lagos and Abuja, the business complements its physical location operations with food delivery services, facilitated via its website.
Commenting on the company’s 10year journey, Founder and COO Abimbola Balogun stated, “So Fresh’s growth continues to be predicated on its focused drive, consistency in maintaining its high standards of food safety and quality products, while obsessed about connecting with customers and delivering excellent services.”
With its slogan “Inspiring you to live fresh and healthily” the food chain has revealed that it plans to undertake a US$10 million expansion plan across West Africa over the next seven years, reports Vanguard.
Also speaking, Kehinde Olomojobi, Chairman of the company said the firm would drive the expansion plans to surpass 100 stores, while also focusing on building a healthy nation.
“So Fresh’s growth continues to be predicated on its focused drive, consistency in maintaining its high standards of food safety and quality products, while obsessed about connecting with customers and delivering excellent services.”
Founder and COO So Fresh Neighbourhood Market – Abimbola Balogun
Nigeria’s other healthy living focused company, Avila Naturalle, has diversified its operations forming Avilan Naturalle Foods and Supplements.
The new unit is dedicated to providing 100% natural, healthy and nutritious food products to consumers in the region.
It will leverage on its extensive distribution network across Nigeria and other African countries like Ghana, Egypt, Ivory Coast, Republic of Benin and Zambia as well as in the United Kingdom and United States of America, to avail its products to customers.
The company also plans to expand to other regions like the United Arab Emirates, Singapore, Sweden, Middle East, Europe and other countries in Africa.
With the birth of the sister company, Avila has launched a wide range of products to include hot beverage brands, seasoning and spices and different types of flours.
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