NIGERIA – Fast food, manufacturing and retail company, FoodCo Nigeria Limited has opened its latest store in Akobo, Ibadan, Oyo State expanding its footprints as at retail supermarket chain in the capital, with a total of seven outlets across the city.

FoodCo was founded in 1982 and operates fresh foods category, and has grown to become a one-stop shop for consumer goods including a supermarket division, restaurant chain and bakery.

During the launch of the new outlet, Ade Sun-Bashorun, Executive Director of the company said: “The longevity of our business is in our excellent service delivery which has allowed us serve generations of our customers’ families.

Some of our customers grew up shopping here with their parents and today, their own children are also here socializing while shopping along the supermarket aisles or eating at the restaurant section.”

“In keeping with the FoodCo tradition, the new outlet comprises a fast food restaurant and a supermarket section which stocks high quality products including groceries, fresh and frozen foods, toiletries, health and beauty products, household items, furniture, books and stationery.

All our outlets have dedicated beauty sections manned by trained consultants.”

He added that the brand is closely knitted with the social life of Ibadan and shares a rich history with many of its customers, spanning across generations.

It is currently the largest supermarket chain in Oyo State and second in the south-west, outside of Lagos, while the restaurant and bakery chain are the biggest and longest running in the city.

According to theVanguard Nigeria, the company’s Sunfresh Bread is the most popular bread brand in Ibadan.
Superstores for groceries are quickly expanding due to increasing quest for convenient shopping experience and electronic payment channels.

Retailing in Nigeria is evolving and such firms are using the patronage to attract customers driven by emerging economies and emergence of ultra-modern markets.