NIGERIA – Nigerian alcoholic and non-alcoholic beverage company Tiger Beverages Limited, has entered into an exclusive distributorship arrangement with Cubana FMCG for some of its leading beverage brands, viz., Stumbras Vodka, The Nines Herbal Liqueur, Alita Sparkling Wine, Black Star Red Wine, Tiger Energy Drink and Tiger Ginger Health Drink.
“In considering the various marketing options available to us, including distributorships, we wanted to partner with a company that shared our ambition of being the promoter of the finest and most distinctive alcoholic and non-alcoholic beverage brands both in Nigeria and in sub-Saharan Africa.
“Given its impact in the short period that it has been in the marketplace, we felt strongly that Cubana FMCG Ltd is that partner. We simply had to work together,” said Don Ebubeogu the Managing Director of Tiger Beverages Limited.
Tiger Beverages Limited and Cubana FMCG Ltd share the same goals of satiating the consumer’s tastebuds with alcoholic and non-alcoholic beverages that impart a distinctive feel and flavor and keep them yearning for more.
“The Cubana FMCG Ltd is excited to be working with Tiger Beverages, a market leader. With both brands ambitious to lead the market with the finest beverage brands, it’s a great fit.
“We know our customers will be equally excited to see the brands come together with this distribution partnership,” said
SAB shows government US$48.6m investment
Meanwhile, South African Breweries (SAB) hosted KwaZulu-Natal Premier Nomusa Dube-Ncube and MEC of Economic Development, Environmental Affairs and Tourism Siboniso Duma at its Prospecton Brewery in Durban.
The tour was led by SAB CEO Richard Rivett-Carnac and unpacked the impact of SAB’s R825-million (US$48.6m) investment into the Prospecton Brewery, which was pledged at the South African Investment Conference in March this year.
The Prospecton Brewery expansion will include a new ‘Flavoured Alcohol Beverage Blending Plant’, which will bring with it direct full-time employment for 56 people with new skills development drives aimed at upskilling workers on new processes.
As a brewery that was hit hard by the 2021 July unrest and the floods in April 2022, Rivett-Carnac says SAB believes in the enormous potential this operation can play for the business and for the province.
“We have always been excited by the potential that lies before us as we invest in the potential and capability of our operations,” says Rivett-Carnac.
“Prospecton Brewery has always been a staple in the SAB success story and this investment will go a long way to elevate to new levels of economic success.”
This investment coincides with a further R270m (US$15.9m) the company invested into its Ibhayi Brewery in the Eastern Cape, which totalled SAB’s total South African investment commitment to R4.5 billion (US$265.4m) – adding impact to an industry that already contributes R43 billion (US$2.54m) in tax and accounts for 1 in 66 jobs in the country.