UK – Noble Foods, a prominent UK food producer, is set to broaden its product range with a significant investment in a new “added-value manufacturing site” in Leicestershire.

While the exact investment figure remains undisclosed, the company aims to establish a 10,000-square-meter facility dedicated to the production of a new line of prepared egg products.

The upcoming facility will specialize in crafting a diverse range of foods, including omelettes, egg bites, and frittatas, catering to the growing demand for convenient and ready-to-eat options.

In addition, the company anticipates the creation of 150 new jobs during the phased opening of the facility, providing a significant boost to the local economy.

Furthermore, the site is designed with the capability for anticipated expansion, hinting at the potential for additional job opportunities in the future.

Will Cadbury, the added value business lead at Noble Foods, expressed excitement about the investment’s role in realizing the company’s ambition to create a wider range of egg-based foods in different formats.

He highlighted the versatility and nutritional value of eggs, noting their low carbon output compared to other animal proteins.

In aadition, David Parker, appointed as the commercial development chef for Noble Foods in 2022, is set to play a crucial role in supporting the company’s added-value venture.

Parker emphasized the synergy between food trends, category expertise, and marketing efforts, anticipating the launch of innovative meal and snack solutions tailored for the UK consumer market.

The strategic move aligns with Noble Foods’ objective to expand its consumer foods unit and tap into various market segments, including retail, quick-service restaurants, and wholesale customers.

Noble Foods, renowned for its supply of fresh traditional shell eggs and brands such as the Happy Egg Co., Purely Organic, Big & Fresh, Freshlay Golden Yolk, and Heritage Breeds, envisions the new investment as a pivotal step in diversifying its offerings and meeting evolving consumer preferences.


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