Norwegian Seafood Council appoints Johnny Håberg as new envoy to Africa

NORWAY- The Norwegian Seafood Council has appointed Johnny Håberg as its new seafood envoy to Africa, starting in the summer of 2024.

Johnny is replacing Trond Kostveit, who has been leading the Seafood Council’s initiatives in Central and West Africa since 2016.

This marks Håberg’s return to the Council nearly a decade after he served as the envoy to Brazil from 2010 to 2015.

Previously, Håberg served as Export Director at Salmon Brands until 2017.

Additionally, he has been holding the CEO position at media agency giant OMD/Omnicom Media Group from 2004 to 2010.

Expressing his enthusiasm for the new role, Håberg stated, “I feel very privileged to be able to work to promote some of our most traditional seafood products in Central and West Africa. This is a continent that undoubtedly has a bright future and will offer great opportunities for the Norwegian seafood industry in the years to come.”

Director of global operations at the Norwegian Seafood Council, added, “We are looking forward to benefiting from Johnny’s background and experience, particularly in gathering data and translating it into market insights, and in addressing market access issues.”

 Over the past five years, Norwegian seafood exports to Africa have risen to nearly 2 billion kroner, with the main markets being Egypt, Nigeria, the Democratic Republic of the Congo, Congo Brazzaville, Ghana, and Morocco.

The Norwegian Seafood Council is functioning as a marketing communications organization, collaborating with the Norwegian seafood industry to increase the value of Norwegian seafood in both new and established markets worldwide.

NSC is a public company owned by the Ministry of Trade, Industry, and Fisheries, which appoints its board of directors for a two-year period.