USA – Nutrabolt, the US-based energy-drink and recovery-beverage maker, has acquired a substantial minority stake, approximately 20%, in Bloom Nutrition, a supplements and active-nutrition company.
The move comes as part of a larger US$90 million financing round, including investments from Clayton Christopher and Amberstone.
Nutrabolt, recognized for brands like C4 energy drinks and Xtend sports nutrition, aims to provide strategic growth capital to Bloom Nutrition for various business aspects such as demand-generation activities, product innovation, and internal capability expansion.
Founded in 2019, Bloom Nutrition has experienced rapid growth, leveraging social media platforms like TikTok for word-of-mouth marketing.
The company, based in California, initially operated as a direct-to-consumer business and has since expanded its product offerings, including popular items like Greens and Superfoods powder.
Bloom Nutrition’s product portfolio covers whey protein supplements, collagen peptides, and superfood berries, and its products are now available in major US retailers, including Target and Walmart.
The investment by Nutrabolt, which makes it the largest investor in Bloom Nutrition, is expected to propel the latter’s growth trajectory.
Nutrabolt’s CEO, Doss Cunningham, expressed excitement about the partnership with Bloom Nutrition’s founders, Mari Llewellyn and Greg LaVecchia.
He praised their entrepreneurial spirit and the strong brand and business they have built over the past four and a half years.
Cunningham emphasized Nutrabolt’s commitment to supporting Bloom Nutrition’s growth by leveraging its industry expertise and resources.
Mari Llewellyn and Greg LaVecchia, the co-founders of Bloom Nutrition, will remain the majority shareholders despite the investment.
The financing round is seen as a significant step forward for Bloom Nutrition, providing the necessary capital to scale operations, drive sales growth, and accelerate innovation in the competitive supplements and active-nutrition market.
As part of the investment, Nutrabolt’s CEO, Doss Cunningham, will join Bloom Nutrition’s board of directors.
The company’s co-founders expressed their enthusiasm about the partnership, highlighting the potential for scaling effectively, fueling sales growth, and accelerating innovation with Nutrabolt’s industry leadership and resources.
The move signifies Nutrabolt’s strategic intent to participate in the growing market for supplements and active nutrition, further diversifying its product offerings and market presence.
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