Olam Cocoa launches new business to make available its premium deZaan cocoa powders

SINGAPORE – Olam Cocoa, a subsidiary of Olam International, a major food and agri-business company, has announced the launch of Olam Cocoa for Professionals, a new business which will make its premium deZaan cocoa powders available to restaurants, caterers, and patisseries for the first time.  

The move is a response to rising demand from professional chefs and bakers for high quality cocoa ingredients that give them greater control over the flavour and colour of their final creations, and growing dissatisfaction with what is currently available on the market.

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Over half (53%)1 of all professionals, and 70% of restaurant chefs, say they have changed their cocoa powder brand in the last year and they gave taste as their number one reason for switching.

“Olam Cocoa’s deZaan powders are incredibly versatile and made only with the finest cocoa beans and processing techniques.”

Simon Brayn-Smith – Business Head of Olam Cocoa for Professionals

“Cocoa is a vital ingredient across so many bakery, confectionery and patisserie recipes. Yet professional chefs have had to make do with limited options,” Simon Brayn-Smith, Business Head of Olam Cocoa for Professionals, said.

“We want to change that. Olam Cocoa’s deZaan powders are incredibly versatile and made only with the finest cocoa beans and processing techniques. We hope that by making these available we can help inspire professionals to think again about how cocoa can be used in their creations. Especially now, as professional chefs are able to get back into their kitchens.”

deZaan cocoa powder is built on over 100 years of Dutch cocoa-making expertise and offers a full range of flavours, colours and textures, making it perfect for professionals. But in the past, it has been sold in tonnes not kilos.

Now, a range of six dutched and natural cocoa powders in different colours and flavours will be made available in 1kg and 5kg bags, giving professional chefs and bakers access to specialist cocoa ingredients previously only available to large manufacturers.

As well as being of the highest quality and flavour, the new range is sourced responsibly through Cocoa Compass, Olam Cocoa’s sustainability ambition for the future of the cocoa sector.

Cocoa Compass aims to support smallholder farmers, their families and communities, and the environment and makes a commitment to help farmers achieve a living income, eliminate child labour and protect forests through a net increase in tree carbon stock, all by 2030.

The full range is available from Henley Bridge, the distributor of choice for chocolatiers, gelato artists, bakers and chefs.

While the food and hospitality sector has been heavily impacted by lockdown restrictions, there are signs that demand is returning to, and even exceeding, pre-lockdown levels.

A third of consumers (29%) say they are now seeking out artisanal food and drink, and a similar number (28%) plan to visit professional bakeries, patisseries and restaurants more often than they did before lockdown.

According to a research done by Olam recently, lockdown restrictions have led to “significant changes” in the UK’s consumption habits. Rather than reaching for old favorites, more people are turning to healthier snacks and plant-based foods – many for the first time.

The research also uncovered some further shifts in consumers’ priorities, including ingredient provenance and environmental concerns.

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