The new range is a protein-rich product catering to a variety of diets and palates, especially among consumers looking to meet their health needs using non-meat protein alternatives.
Nature Bites features a coating of dark chocolate protecting a rich, whipped center of plant-based protein, with no artificial flavors.
They are delicious plant-based snack cakes that deliver 14 grams of complete protein perfect for an on-the-go, better-for-you treat.
The grab-and-go Nature Bites are available in four gourmet flavors: dark chocolate truffle, chocolate coconut, chocolate mint and dark chocolate sea salt– all under 210 calories.
Each two-piece serving of Nature Bites delivers 14 grams of complete plant-based protein, six grams of sugar and 26 grams of carbohydrates.
“Nature Bites are a satisfying snacking source of non-dairy protein for those craving a vegan-friendly chocolate flavored snack option,” said Sarah Teeter, director of marketing for ON.
“Meat-eaters, vegetarians, flexitarians and vegans alike will be amazed at the flavor and rich texture our product developers accomplished with this indulgent plant-based protein snack.
ON Nature Bites are available at sports nutrition retailers and online.
The launch expands Optimum Nutrition’s portfolio which caters for sports nutrition by meeting the growing need for innovative products in the market.
Its product range includes nutritional bars, protein powders, ready-to-drink shakes and beverages, energy products, multi-vitamins and other health & wellness items that support a healthy lifestyle.
“Nature Bites are the type of convenient snack option ON delivers to enjoy on the way to or from the gym, while commuting to work or otherwise on-the-go,” said Teeter.
The brand’s GOLD STANDARD 100% Whey™ is universally recognized as one of the world’s best-selling whey protein products.