NETHERLANDS- Orbillion Bio, a U.S.-based cell-cultured meat pioneer, has collaborated with Luiten Food, a European leader in premium meats, to bring cell-cultured meats to more than 35 countries across Europe by 2025.
The collaboration with Luiten Food will create a clear channel to market Orbillion Bio’s cell-cultured Wagyu Beef.
This will make it available through more than 1,200 distribution channels through the network of butchers, specialty merchants, and food service providers operated by Luiten Food.
Orbillion Bio’s cell-cultured products will enrich Luiten Food’s premium meat assortment, which already contains roughly 1,750 products.
In addition to leveraging the 84-year-old Luiten Food’s current food production capabilities, the partners will collaborate to develop a European manufacturing capability using their expertise in supply chain logistics, food safety, and quality control.
Orbillion Bio picked the Dutch premium meat distributor Luiten Food to present its raised wagyu beef as a gourmet option free of animal testing for the European market.
“At Orbillion, we have always aspired to produce and bring to market the highest quality cell-cultured meats,” said Patricia Bubner, CEO of Orbillion.
“Together, we’ll go beyond a scientific concept, to a tangible, delicious, and enjoyable meat that is more humane to animals, kinder to the planet, and has a more desirable and consistent nutrition profile.”
With this alliance with Orbillion, Luiten Food can strengthen its dedication to sustainability and build on its history of innovative success, which has been the company’s mainstay for more than eight decades.
Luiten Food is a member of the Thomas Foods International Group, Australia’s largest family-owned red meat processor and distributor.
The company has grown into a significant player in the meat importing industry, expecting to close 2022 off with US$170m in revenue.
With this alliance with Orbillion, Luiten Food can strengthen its dedication to sustainability and build on its history of innovative success, which has been the company’s mainstay for more than eight decades.
Luiten Food can significantly outperform other established meat distributors due to Orbillion’s substantial knowledge in bioprocess development, food science, and creating high-quality cell lines.
This will allow them to appeal to future consumers and adjust to a changing environment.
“… For us, there was no better partner than Orbillion Bio whose cell-cultured Wagyu Beef hits every mark,” says Lennert Luiten, Managing Director of Luiten Food.
“We’re excited to bring our strengths in brokering the highest quality meats to a category that will be a big part of how we feed the future.”
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