US – Mondelēz-owned brands Oreo and Sour Patch Kids have joined forces to launch Oreo’s ‘first-ever’ sour cookie.
The cookies resemble Oreo Golden Cookies but instead contain Sour Patch Kids’ flavours with colourful bits. The creme filling features multi-coloured sour sugar, giving a sweet and sour taste.
Caroline Suppiger, Oreo Senior Associate Brand Manager, expressed excitement about the collaboration, stating, “The OREO brand is always looking for playful ways to excite our fans. What better and more unexpected way to do that than letting SOUR PATCH KIDS playfully takeover our cookie?!”
Grace Howard, SOUR PATCH KIDS Innovation Brand Manager, echoed Suppiger’s sentiments, adding, “The opportunity to partner with our friends at the OREO brand to create a mischievous twist on a classic cookie was one we just couldn’t pass up. We are both so excited to see the fan reaction to this sour-then-sweet limited-edition cookie.”
To celebrate their collaboration, Oreo and Sour Patch Kids will also be launching an exclusive merch line, featuring a matching crewneck and pair of joggers designed to be the perfect “snack suit” for fans of both brands.
The limited-edition Oreo Sour Patch Kids cookies are set to hit US retailers nationwide on May 6th, offering consumers a unique snacking experience for a limited time.
This collaboration comes as Mondelēz reports impressive financial results for the full year 2023, with a 14.4 percent increase in net revenues driven by organic net revenue growth of 14.7 percent.
In the fourth quarter alone, net revenues saw a 7.1 percent increase, fuelled by organic net revenue growth of 9.8 percent.
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