USA – Beverage giant, Pepsi is set to launch a nitrogen-infused version of its trademark soda dubbed Nitro Pepsi, to delight consumers don’t prefer carbonation of their soft drinks.
The new drink will be available in two flavors, signature cola and vanilla, featuring ‘velvety, cascading foam’.
The company said it plans to start selling the beverage at Super Bowl LIII in Atlanta.
According to the company, Nitro Pepsi is the first-ever of its kind and utilizes the infusion technique popular in beer and coffee.
With the yet-to-be-launched product, the beverage and snacks giant is leveraging on changing consumer tastes and preferences, with nitrogen-infused drinks significantly growing in popularity.
Apart from craft beer and coffee, the technology is used in tea to bring forth new sensory experience into familiar drinks.
According to Innova Market Insights, nitrogen-infused beverages have experienced tremendous growth over the last few years, especially in the cold brew coffee category, which grew 172% year-over-year during the first half of 2017.
The world’s coffee leader, Starbucks unveiled a mission to expand its offer of cold brew served on tap from fewer than 1,000 stores to 1,400 stores by the end of the year 2017.
Tis was driven by growing demand for super-caffeinated cold coffee, which is brewed cold as opposed to hot.
Starbucks rolled out its original version of cold brew coffee nationwide in 2015.
Starbucks and PepsiCo started the North America Coffee Partnership more than 20 years ago, and launched Starbucks Bottled Frappuccino chilled coffee drink.
Moreover, iced coffee has long been a staple at big players such as Dunkin Donuts, which began selling a bottled line of coffee drinks early 2017.
Such trends are also being watched by the likes of Nestle, which launched Nescafé Azera Nitro, a coffee drink infused with nitrogen in March 2018.
The range was made available in two flavors; Nescafé Azera Nitro Americano and Nescafé Azera Nitro Latte in bars, pubs, restaurants and across the hospitality sector.