USA – PepsiCo has launched a new Flamin’ Hot Nacho flavour variant, an addition to its Doritos tortilla chip brand to enhance snacking experience of its customers in the United States.
The new flavor offers a combination of the popular hot and spicy flavor of flamin’ hot and the timeless flavor of original nacho cheese.
‘Doritos Flamin’ Hot Nacho has been rolled out nationwide and features flamin’ red and black Doritos Flamin’ Hot Nacho packaging.
It is available in 9.75 oz. bags for a suggested retail price of US$4.29 and 3.125 oz. bags for a suggested retail price of US$1.89.
“Doritos Flamin’ Hot Nacho is a new, unique flavor that gives fans the essence of the original Doritos Nacho Cheese with a flamin’ hot kick we know snackers love,” said Leslie Vesper, senior director of marketing, Frito-Lay North America.
“We’re excited to bring together two of our most popular flavors just in time to spice up the snack aisle for the new year.”
Doritos brand is part of PepsiCo’s Frito-Lay division that makes Lay’s, Doritos, Cheetos, Fritos, Sun Chips, Tostito’s, Cracker Jack, Baken-Ets, Munchies, Grandma’s.
PepsiCo said Flamin’ Hot Nacho is the chip brand’s latest push into the hot and spicy food category, one of the fastest-growing segments in the food industry.
In the second-quarter 2018 results when PepsiCo recorded a net sales increase of 2%, Frito-Lay North America unit witnessed stellar performance, posting 4% rise in net sales.
PepsiCo acquired the UK maker of natural potato chips, Pipers Crisps in November to expand its snack portfolio.
It launched new Kurkure snack variants in India, creating a new category in the baked savoury snacks segment in the finger-food format.
The company recently launched the ‘For The Love of It’, a new global marketing campaign in a bid to boost sales around the world.