UGANDA – PepsiCo, leading beverage and snack company, has introduced Pepsi MAX, a low-calorie and sugar-free cola in the Ugandan market.

The new drink will be distributed by the company’s subsidiary Crown Beverages Limited.

The launch is part of CBL’s ongoing focus of helping consumers to make healthier choices as it stamps its lead position in the Ugandan soft-beverage market.

“While health is high on the agenda, taste is the number one reason for soft drink purchase choice so we are focusing on delivering our Pepsi MAX great taste message to our regional consumers,” Timothy Luzinda Head of Marketing said.

Pepsi Max is already available countrywide in shops and supermarkets at Uss1,000 for 330ml and Ush1,500 for the 500ml PET bottles.

CBL is set to embark on a line-up of promotional activities to create awareness amongst the consumers and also get them to taste the new Pepsi Max.

Pepsi Max has been in the international markets: United Kingdom, Italy, France, Greece, Spain, Portugal, Netherlands, United States, South Korea, Bulgaria, among many others since 1993.

The introduction of the product comes days after CBL unveiled the new 20 litre jumbo size bottle of its Nivana water brand, packaged at its newly established water processing lines.

New product development has been and continues to be a key volume and market share driver for Crown Beverages Limited, evident by the company’s recent launches.

The Ugandan beverage sector has recently been witnessing increased competition among the player as Century Bottling Company, unit of the Coca-Cola Beverages Africa in Uganda, launched Minute Maid Fruity Boost Mango drink.

The new product is being locally produced at the company’s new US$15 million production line.

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