PepsiCo expands Mountain Dew portfolio as RedBull debuts new limited edition dragon fruit energy drink

US – U.S. multinational food and beverage company, PepsiCo has expanded its Mountain Dew portfolio with the launch of a zero-sugar version of its Mountain Dew Frost Bite drink.

The new Mountain Dew Frost Bite Zero Sugar will be sold in 20oz bottles and 12-packs of 12oz cans and comes  on the heels of the Mountain Dew Frost Bite launch at Walmart last year.

“Dew is thrilled to introduce Mountain Dew Frost Bite Zero Sugar for fans who want a delicious zero-sugar option,” said Nicole Portwood, vice president, marketing, Mountain Dew.

“This new offering leans into our steadfast commitment to consistently deliver flavour excitement and variety of choice to Dew Nation – and we are thrilled to be able to do just that with Walmart.”

Rising demand for diet soft drinks in the industry of food services has prompted beverage manufacturers from Coca-Cola to Pepsi to launch zero-sugar variants of their popular soda.

Last year, PepsiCo introduced a zero-sugar version of its original Mountain Dew soft drink while its flagship soda Pepsi has had its zero-sugar variant in the market for some time now.

Market research firm Million Insights projects that the global Diet Soft Drinks Market size will grow at a CAGR of 3.2% between now and 2025 and will reach a market value of US$US$ 5.2 billion at the end of the forecast period.

North America with a 34% of market share is anticipated to continue reigning the market over the forecast period due to rising preference of consumers for healthy drinks and easy means to purchase the product.

Red Bull debuts new limited edition dragon fruit energy drink

Meanwhile, energy drink company Red Bull has revealed that its latest summer edition energy drink is inspired by the exotic taste of dragon fruit.

Launching in the US for a limited time, the new flavour is said to feature a “burst of red berries, with a hint of plum and notes of florals”.

Each 8.4 fl oz can of Red Bull energy drink contains 80mg of caffeine and will be available in stores nationwide from 29 March.

Previous Summer Editions include Watermelon, Beach Breeze and Coconut Berry. Meanwhile, the brand’s Editions line also includes the flavours kiwi-apple and açaí berry.

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