USA – PepsiCo has expanded its SodaStream brand in the United States into away-from-home channels with the introduction of SodaStream Professional, a new platform that personalizes hydration as businesses reimagine the future of beverage experiences.
The food and beverage company said that the launch follows a successful pilot test with “key customers” and will offer a plastic free hydration experience.
The company says that the mobile-enabled platform will allow users to personalize and digitally track their water-forward beverage intake while cutting back on plastic bottles.
The company said that SodaStream Professional builds consumer’s experience with SodaStream – the world’s leading at-home sparkling water maker acquired by PepsiCo in 2018 – by bringing customizable beverages to workplaces, college campuses and airports.
With the new platform ecosystem, PepsiCo explained that users can choose from various unsweetened flavors, carbonation levels and temperatures to create a drink of their choice.
The personalization options also allow consumers to record their favorite drink combinations, set hydration goals and track how many plastic bottles they’ve saved to date, through the accompanying SodaStream Connect mobile app.
According to Scott Finlow, chief marketing officer, PepsiCo Foodservice, by delivering on these key trends, the company is ensuring beverage experiences evolve to meet changing consumer preferences.
“SodaStream Professional offers a unique way for consumers to personalize great-tasting hydration and reduce single-use packaging at the same time,” Finlow said. “We’re thrilled to bring these hallmarks of the SodaStream brand to channels outside the home for the first time.”
PepsiCo revealed that SodaStream Professional was developed with the company’s full capabilities — including design, insights, and research & development – “to create a platform intentionally crafted with the modern consumer in mind.”
PepsiCo going “Beyond the Bottle”
The beverage company noted that the expansion of SodaStrem in the US is helping the company tackle plastic waste pollution.
SodaStream Professional expands is the latest innovation in PepsiCo’s “Beyond the Bottle” portfolio, which plays a critical role in helping PepsiCo make progress towards its vision of a world where plastics need never become waste.
PepsiCo maintained that it is focused on reducing the amount of plastic it uses, increasing recycling rates and recycled material in its packaging, and reinventing packaging.
Through growth of our SodaStream business, the company estimates that about 67 billion single-use plastic bottles will be avoided through 2025 and will support its commitment to reduce virgin plastic use across its beverage portfolio by 35% by 2025.
PepsiCo has also set aa goal to move LIFEWTR into 100% rPET in the U.S. by the end of 2020.
PepsiCo plans to roll out SodaStream Professional commercially this fall to support the health of both consumers and the planet especially as businesses, communities and schools reopen amid Covid-19.
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