PepsiCo launches new direct-to-consumer offerings to deliver food & beverage products

USA – PepsiCo has launched two direct-to-consumer websites enabling shoppers to order an assortment of its food and beverage brands, especially as consumers increasingly turn online for their food and beverage needs during the COVID-19 pandemic.

The food and beverage giant has launched PantryShop.com and Snacks.com as part of its strategic move geared towards investing in eCommerce and expanding its digital capabilities

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“Over the last few years, PepsiCo has been working to be a faster, stronger, better company, one that is laser focused on meeting consumer needs and winning in the marketplace,” said Gibu Thomas, Senior Vice President & Head of eCommerce.

“In these uncertain times, as more and more consumers are using eCommerce channels to purchase food and beverage products, PantryShop.com and Snacks.com offer shoppers another alternative for easy and fast access to products they love.”

Through PantryShop.com, the company said that consumers will be able to order specialized bundles containing PepsiCo’s top-selling, pantry favorites from brands like Quaker, Gatorade, SunChips and Tropicana, within categories such as “Rise & Shine,” “Snacking,” and “Workout & Recovery.”

“These pantry kits have been thoughtfully curated based on affinity research and are designed to meet consumers’ ‘new normal’ such as working and exercising from home and homeschooling,” PepsiCo said in a statement.

According to the company, the offering will be easily accessible through a seamless, mobile-optimized ordering experience with just a couple of clicks, shoppers can check out with free standard shipping.

The multi-product pantry kits are priced at US$29.95 and US$49.95. PantryShop.com. PespsiCo said that the platform was developed completely in-house leveraging end-to-end capabilities built from the ground up by PepsiCo’s eCommerce team.

PepsiCo’s Snacks.com will be offering consumers a platform to shop Frito-Lay products from a variety of brands like Lay’s, Tostitos, Cheetos and Ruffles, as well as dips, crackers, nuts and more.

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The company further plans to add new items in the coming months as the site is customized to meet consumer preferences. As an introductory offer, shoppers will receive free shipping with a purchase of US$15 or more.

“We’ve seen incredibly strong demand for our snacks during this time, and Snacks.com offers consumers another way to purchase the products they love, delivered right to their door,” said Michael Lindsey, Chief Transformation & Strategy Officer for Frito-Lay North America.

“Snacks.com provides our incredibly loyal Frito-Lay shoppers with beloved products like Lay’s Classic potato chips, Doritos Cool Ranch flavored tortilla chips and Flamin’ Hot Cheetos so they can quickly and conveniently fill their pantries.”

According to the company, both solutions were developed from concept to execution in less than 30 days by leveraging a combination of its technology, insights, resources and inventory to quickly meet consumers’ evolving needs.

The platforms also allow consumers to ship products as gifts to friends and family. PepsiCo said that majority of orders on PantryShop.com and Snacks.com will arrive within two business days.

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