INDIA– PepsiCo will reduce salt content in Kurkure, its flagship snacks brand, in line with its global nutrition objectives. The first low-salt Kurkure packs have been recently rolled out, PepsiCo VP (snacks) Jagrut Kotecha said.

“As per our performance with purpose agenda, we are working to improve our snack products through a stepwise reduction approach.

In India, we have been successful in reducing 21 metric tonnes of sodiumfrom our entire snack portfolio till last year and aim to reduce sodium in 75% of our food’s portfolio by 2025,” he said.

A recently launched variant of Kurkure has 21% less sodium, according to the snacks and beverages maker.

Kotecha said PepsiCo, which competes aggressively against more than two thousand local brands in addition to established competitors including ITC, Parleand Haldiramin packaged salted snacks, is innovating aggressively through hyper localised variants, revamped packaging and penetrative distribution.

“We continue to lead the snacking category in share and have been growing in double digits,” he said. He, however, declined to divulge share data, adding that PepsiCo’s brands hadn’t lost “much share”.

PepsiCo, which makes Lays and Doritos besides Kurkure snacks, and soft drinks including Pepsi cola and Mountain Dew, will reduce sodium and fat content in snacks and sugar content across its juices and carbonated drinks by 2025, the New York-based company had announced two years back.

According to its global commitments, three quarters of its global foods portfolio will contain sodium volumes less than 1.3 milligrams per calorie, and that at least three-quarters of its foods will not exceed 1.1 grams of saturated fat per 100 calories by 2025.

ET Retail