USA – Naked Juice, subsidiary of PepsiCo has rolled out a new 100% recycled plastic bottles for its smoothies’ range to include Naked Machines, Naked Lean and its most recently launched Naked Zing in the UK.
The new bottles are accompanied by a new modernized label with an emphasis on Naked’s 100% recycled plastic message.
Through this the brand invites drinkers to help reduce plastic waste and ensure the bottle is placed in a recycling bin after drinking, reports Foodbev.
With the packaging shift, Naked claims it is the only juice/smoothie brand in grocery retail that currently offers a bottle made from in 100% recycled plastic.
“We believe we’re the first juice and smoothie brand that can confirm it uses 100% recycled plastic across its range,” said Steven Hind, marketing director for brand owner PepsicCo, adding Naked was “trying to be a leader when it comes to sustainability in the category.”
The release of the new bottles aligns with PepsiCo’s sustainability strategy and the company’s aim to reduce 35% of virgin plastic content across its beverage portfolio by 2025.
Charlotte Ashburner, senior marketing manager at PepsiCo, said, “We know consumers are looking for ways to make a positive difference by supporting brands that address causes they care about and that they remain mindful of the impact of plastic usage on the environment.
“Our new bottles mean that smoothie drinkers can act in a more sustainable manner, whilst also enjoying delicious smoothies with a fruit boost throughout the day.”
The new 100% recycled bottles are currently available across all stockists of Naked smoothies, including Tesco, Sainsburys, Asda, Morrisons and Ocado.
To further its efforts in reducing virgin plastic waste, PepsiCo has joined the consortium of global consumer goods companies, including Unilever, to further develop and scale the world’s first recyclable paper bottle, initially developed by Diageo and Pilot Lite.
This new bottle is made from sustainably sourced pulp to meet food-safe standards and is being designed to be fully recyclable in standard waste streams.
The goal of the consortium is to ensure that the technology is developed so it can be used across industries. PepsiCo expects to test our own branded paper bottles, based on Pulpex Limited’s design and technology in 2021.
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