INDIA – Pernod Ricard India (PRI), a global leader in the wine and spirits industry, has announced a major initiative to remove permanent mono-cartons across its portfolio of brands to accelerate its commitment to sustainability.

The initiative is starting with 500 Million pieces annually under its Indian Made Foreign Liquor (IMFL) brands with plans already in place to gradually include imported brands based on consumer acceptance.

Pernod Ricard India says this initiative aims to inspire consumers to make eco-conscious purchase decisions and reduce waste in landfills for secondary packaging.

 The consumers will ultimately have contributed to the Company’s 2030 Responsibility & Sustainability roadmap ‘Good Times from a Good Place’, which supports the United Nations Sustainable Development Goals.

Since 2020, Pernod Ricard India has been working on pilot projects to test consumer acceptance with the removal of permanent mono-cartons.

If successful, the initiative will help in reducing Pernod Ricard’s Carbon footprint, eliminate its Water footprint in secondary packaging, and help reduce deforestation.

It will also make Pernod Ricard India become the first to achieve a zero-waste-to-landfill contribution for permanent mono-cartons in India.

Thibault Cuny, Managing Director, Pernod Ricard India said, “Pernod Ricard India’s long-standing commitment to nurturing people, planet, and communities with sustainability at its core, continues to remain an organizational imperative.

“Responding to global ecological challenges, this initiative reiterates our focus on reducing environmental impact and building thriving communities.”

Under Pernod Ricard India’s Sustainability and Responsibility roadmap, the company has introduced multiple high-impact measures aimed at having water-positive operations by 2.6 times.

The measures also target to reduce Pernod’s carbon and waste footprint throughout manufacturing and transportation while also cutting down environmental footprint through glass reuse and recycling programs.

Meanwhile, Pernod Ricard India has appointed Richa Singh, as Chief Financial Officer (CFO) for Pernod Ricard South Asia and India.

In this new role, Richa will steer the finance function for the South Asia region, including India, and will be responsible for strategic financial planning and key business processes to drive business growth.

With over two decades of experience, Richa Singh has led finance teams across functions for large multinational companies such as P&G, Johnson and Johnson Medical, Coca-Cola, and Philips.

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