FRANCE – Pernod Ricard, a global leader in the spirits industry, has unveiled a groundbreaking addition to its no-alcohol brand portfolio, introducing Beefeater 0.0%.  

According to the Beefeater producer, this zero-alcohol expression draws inspiration from the original Beefeater London Dry Gin, presenting consumers with a perfectly balanced and refreshing alternative that maintains the brand’s iconic citric and juniper-forward profile. 

Murielle Dessenis, Global VP Marketing Gins for The Absolut Group, expressed pride in the launch, stating, “Beefeater 0.0% is our very first zero alcohol expression, which captures the energy of our timeless London classic but without the alcohol.”  

The innovation lies in the meticulous process of adding the essence of Beefeater London Dry Gin’s classic recipe to the base, utilizing exclusively natural flavors to retain the beloved experience and attitude associated with Beefeater. 

This move underscores Pernod Ricard’s commitment to meeting the increasing demand for alternative consumption options. As pioneers in the segment since the launch of Pacific in 1982, the company aspires to become a key player in the no-alcohol industry, offering premium spirit experiences across categories.  

To support this ambitious vision, a state-of-the-art production line was inaugurated in autumn 2023 in Thuir, France, serving as a comprehensive hub for non-alcohol spirits production, research and development, and global innovation. 

Beefeater 0.0% is set to make its debut in Spain, where it will enhance Beefeater’s existing moderated drinking range, providing consumers with a comprehensive selection of low and no-alcohol options. 

The global low- and no-alcohol spirits market is experiencing significant growth, with a market value of US$143 million in 2021, surging from US$74 million in 2017.  

Projections from GlobalData suggest that this sector is poised to surpass US$200 million by 2026, reflecting a ten-year compound annual growth rate (CAGR) of 10.45 percent. 

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. HERE