CHINA – Absolut Vodka, a global leader in wine and spirits, is set to captivate the Chinese market with its latest addition – Absolut Nights Orange Peel.
This vibrant concoction, blending oriental orange peels with a hint of coffee, aims to marry local culture with global trends, offering a unique sensory experience to consumers.
The new offering joins Absolut’s Nights shots range, characterized by its bold and adventurous flavors inspired by diverse cultures.
Absolut Nights Orange Peel, crafted with Absolut Vodka and natural ingredients, boasts a blend of sweet and sour notes, coupled with a spiced tangerine kick, reminiscent of Chenpi, a traditional Chinese flavor.
Louis Chang, VP of marketing at Pernod Ricard China, expressed excitement about the launch, stating, “Absolut Nights Orange Peel pays homage to Chinese culture, and the flavor profile is truly suited to the Asian market.”
He emphasized the brand’s commitment to redefining nightlife by aligning local culture with global trends, creating authentic and engaging experiences for the next generation.
The orange peel variant, packaged in a distinctive 700ml orange glass bottle, symbolizes the vibrant neon lights of Asia’s bustling cityscapes. With its urban-inspired X-signifier, the packaging encapsulates the energy and excitement of high-energy nights and experiences.
Absolut Nights Orange Peel follows the success of Absolut’s existing flavors, including Smoky Piña and Nordic Spice, inspired by Mexico and Scandinavia, respectively. This latest addition underscores Absolut’s dedication to innovation and its continuous effort to cater to evolving consumer preferences.
Scheduled for launch on March 30th, Absolut Nights Orange Peel promises to elevate the nightlife experience in China, offering consumers an intriguing and authentic taste of local culture infused with global flair.
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