FRANCE – French multinational companies Pernod Ricard and JCDecaux have entered into a digital data management partnership with the launch of a solution called Data Portal.
JCDecaux, one of the world’s largest Out-of-Home advertising companies, said the solution enables a company to centralize all the data from its different entities around the world in a single point, facilitating their use and sharing.
Since 2015, the tool has been developed by the Pernod Ricard IT Data Center of Excellence team, which is already composed of 20 people and constantly growing.
Data Portal is aligned with the transformation objectives of Pernod Ricard and JCDecaux, as both have placed data at the heart of their business and growth strategy.
The partnership between the two groups is positioned as an alliance between non-competitive partners and does not involve the exchange of data between the two companies.
According to Pernod Ricard, the alliance will help accelerate the development of new data-related features and technologies and offer the prospect to open up the platform to other non-competitive companies, within the same legal framework and co-construction model.
Jean-Charles Decaux, chairman of the executive board and co-CEO of JCDecaux, said: “Designed via an open innovation approach, this solution will help us achieve our data strategy and fulfill our objective of developing shared data management platforms within JCDecaux.
“This will in turn allow business units to capitalize upon this innovation for the benefit of our customers and partners, media agencies, advertisers, and local authorities.”
Using Data Portal, the Frech beverage giant can find everyday information about sales or key figures, to assist with the development of their commercial strategies.
Neoxia, a third-party digital company, will monitor the project and ensure that the platform’s development and integration align with the roadmap co-defined by Pernod Ricard and JCDecaux.
Alexandre Ricard, chairman, and CEO at Pernod Ricard added that the Data Portal facilitates the teams’ work in order to provide each of the markets with the right product, at the right time, at the right price, to the right consumer.
Pernod Ricard’s mission is to unlock the magic of human connections by bringing “Good Times from a Good Place”, in line with its Sustainability and Responsibility roadmap.
Executing its strategic plan, Transform & Accelerate, Pernod Ricard now relies on its “Conviviality Platform”, a new growth model based on data and artificial intelligence to meet the ever-changing demand of consumers.
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