NEW YORK – Pernod Ricard-owned brand Malibu has unveiled a new addition to its portfolio with the launch of Ready-to-Serve (RTS) Cocktails, offering consumers a convenient and shareable way to enjoy the brand’s signature tropical flavors.  

The RTS line features three enticing flavors: strawberry daiquiri, pineapple bay breeze, and rum punch. 

Breaking away from the conventional, Malibu’s RTS Cocktails come in a 1-liter aseptic Pack, a portable and environmentally friendly format, providing approximately seven servings for sharing.  

Matt Foley, Vice President of Marketing at Malibu, said, “We’ve seen the ready-to-serve category grow more than 70% in the past year, including a rise in rum drinks, which is a great opportunity for Malibu to deliver on what our consumers are looking for – easy and delicious cocktails.” 

One notable aspect of this launch is Malibu’s early adoption of the aseptic Pack format, making it simpler for consumers to enjoy their favorite cocktails on-the-go.  

Foley emphasized that the new shareable format is ideal for bringing friends together, offering a taste of the summer mindset that a Malibu drink embodies. 

Malibu, known for its Caribbean rum produced on a beach in Barbados, holds a prominent position as one of the world’s leading flavored spirits.  

The original coconut-flavored rum is a key ingredient in iconic cocktails like pina coladas and daiquiris. 

With the introduction of Malibu RTS Cocktails, the brand is tapping into the growing demand for ready-to-serve beverages, providing a hassle-free solution for those seeking easy and delicious cocktail options.  

According to Infinium Global Research, the global ready-to-drink cocktails market was valued at over US$940 million in 2022 and is expected to reach about US$2.7 billion in 2030, with a CAGR of more than 12 percent during the forecast period 2023-2030. 

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