USA – Pernod Ricard USA has expanded the Malibu brand with the launch of a new sparkling ready-to-drink malt beverage, Malibu Splash.
The new sparkling malt beverage with a 5% alcohol by volume in four flavors including Strawberry, Lime, Passion Fruit, and Pineapple and packaged in 12-ounce slim cans.
The latest innovation will also be available in 4-packs for an MSRP of US$8.99 and in flavor-variety 8-packs for an MSRP of US$16.99.
According to the spirits and wine company, Malibu’s newest sparkling malt beverage packs “great taste’ in a portable package crafted to be sipped straight from the can.”
“We know consumers want simple and refreshing tasting drinks for casual occasions with friends,” said Troy Gorczyca, Brand Director, Malibu.
“And with Malibu being the #1 most talked about rum brand in summer 2019 and seeing the healthy growth over the last few years, Malibu Splash is a great opportunity for us to bring the refreshing taste of summer that consumers love to a new, innovative product that is easy to enjoy!”
“We’re excited to grow our fan base with this ready-to-drink product and bring consumers everywhere a taste of summer, and, a Splash of fun!” said Troy Gorczyca, Brand Director, Malibu.
The ready-to-drink sparkling malt beverage will be found in beer aisles at national, regional and local grocery stores and package stores across the United States.
Pernod Ricard USA has also partnered with sales and marketing company, U.S. Beverage for the distribution of the new product.
The beverage company recently launched a new, limited-edition of the Jameson Irish Whiskey – Jameson Cold Brew which comes as a one-of-a-kind whiskey infused with natural cold brew coffee flavor.
“By combining the smooth taste of triple distilled Jameson and the richness of natural cold brew coffee flavor into one bottle, Jameson Cold Brew celebrates a passion for whiskey and coffee,” said Matt Foley, Jameson Brand Director at Pernod Ricard USA.
Pernod Ricard USA and the largest subsidiary of Paris, France-based spirits and wines Pernod Ricard SA.