SOUTH AFRICA – In a bid to redefine the shopping landscape and make high-ticket items more accessible, selected Pick n Pay formats have introduced PayJustNow, an emerging Buy Now Pay Later (BNPL) service that is rapidly gaining popularity in South Africa.

This innovative payment solution aims to empower customers to divide their payments into three convenient installments, all through a user-friendly digital application process, and it comes without any fees or interest charges.

PayJustNow is initially available at Pick n Pay hypermarkets, and it aims to help customers afford high-value items like electronics, home appliances, and mobile devices by offering them affordable payment terms. The retailer also plans to extend this service to its thriving clothing division.

“Our commitment to innovation in retail and our dedication to digital convenience means that customers can now easily access an affordable payment solution should they need to stretch their pocket to buy a more expensive non-food item or clothing,” Deven Moodley, the executive of Value-Added Services, Financial Services, and Mobile at Pick n Pay said.

Moodley anticipates that PayJustNow will become particularly popular in Pick n Pay Clothing stores, where BNPL services have been on the rise in South Africa.

Customers can identify eligible items in-store, including general merchandise, mobile devices, and clothing, by looking for the distinctive PayJustNow logo.

Once an item is selected, they can swiftly add it to their in-app transaction basket by scanning a QR code. The application process for PayJustNow takes less than 10 minutes for approval.

Qualified customers receive a unique WiCode generated by the PayJustNow app, allowing them to complete their purchase at the Pick n Pay checkout within 15 minutes.

The payment structure involves an upfront payment of 34% of the total cost, followed by two equal payments of 33% each, conveniently aligned with the customer’s subsequent salary dates. This flexible approach aims to empower customers to manage their finances while making essential purchases.

PayJustNow represents the latest addition to Pick n Pay’s array of payment solutions, reflecting their commitment to providing customers with convenient and flexible ways to manage their finances while shopping.

Earlier this year, Pick n Pay became the first retailer to offer Mobicred, a revolving credit option that has witnessed remarkable growth, particularly for general merchandise items like large appliances and mobile devices.

Meanwhile, following on from its successful National Schools Hygiene Programme in partnership with the Department of Basic Education, Unilever SA has launched Hygiene Heroes, an online platform that teaches children handwashing, toilet hygiene and oral care through interactive activities and games.

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