INDIA – Quick service restaurant Pizza Hut has partnered with Hindustan Unilever to introduce ice creams and desserts cross its owned and aggregator platforms.
As a result of the partnership, HUL’s Kwality Wall’s ice cream and desserts will now be added to Pizza Huts to dine-in as well as the delivery and takeaway menu.
With this partnership, Pizza Hut expects to increase its average order value by 10 percent for orders that have Kwality Wall’s ice cream and desserts, a joint statement said.
Pizza Hut and the Anglo-Dutch FMCG major Unilever, the parent company of HUL, have a similar global partnership across over 25 international markets.
Commenting on the development, Pizza Hut India Chief Marketing Officer Neha said: “We are extremely happy to join hands with a like-minded partner like Hindustan Unilever and look forward to treating consumers to an easy, new experience of pizzas and desserts in the comfort of their homes.”
Pizza Hut, owned by US-based quick service restaurant (QSR) chain Yum Brands Inc, currently has 500 stores in India.
Earlier, the quick-service restaurant started offering Beyond Meat’s meat-free pepperoni as a topping in five U.S. cities, according to a report by CNBC.
The limited-time offer is the latest expansion of the partnership between the maker of meat alternatives and the parent company of Pizza Hut, KFC and Taco Bell, Yum Brands.
The formal strategic partnership was announced in February, but both companies already had a track record of working together.
Last November, Pizza Hut rolled two different limited-time pizzas made with Beyond Sausage, which uses peas as its protein source.
Pizza Hut hopes to use the limited-time offer to attract more orders from consumers who don’t eat meat or are trying to reduce their meat intake.
Those new or returning customers could be particularly valuable to Pizza Hut as it tries to fight pizza fatigue after the food’s pandemic boom.
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