EUROPE – Pladis, the Turkey-based biscuit and chocolate manufacturer has appointed A Salman Amin, a former PepsiCo executive as its global CEO, effective February 2019.
He succeeds Cem Karakas, who stepped down from his role in September last year allegedly due to ‘family health reasons’.
Salman, who most recently was global chief operating officer for SC Johnson & Son’s global commercial division, will be tasked with formulating Pladis’s global strategy and its plans to diversify the McVitie’s brand as well as its Ulker and Godiva ranges.
Prior to Johnson, where he is said to have built a world-class marketing organisation, Salman was PepsiCo’s chief marketing officer and he also held significant roles across the business including president of PepsiCo UK and Ireland.
According to Pladis, Salman was a leader in successfully expanding the PepsiCo snacks portfolio globally with brands such as Lays and Doritos.
I’ve built a career on seeking out opportunities to rewrite the rules, diversify and be part of consumer evolution.
At Pladis we have the opportunity to make our local favorites global stars, and share the heritage of our biscuits and confectionery with the world.I’m looking forward to joining my new colleagues as we embark on this journey together.
A Salman Amin, New CEO Pladis
Pladis Ltd operates in 120 countries across Europe, the Middle East, Africa, Asia and the Americas and is owned by Yıldız Holding, one of the largest food company in the CEEMEA region.
Pladis is just over two years old and already we’re fast becoming a global snacking leader.
With Salman’s proven track record in driving transformation and growth among global FMCG players, we’re delighted to welcome him to lead our ambitious and entrepreneurial team.
Murat Ulker, chairman of Yıldız Holding
