Pladis appoints Tim Brett as Managing Director for Western Europe and emerging markets

UK—Pladis, one of the world’s largest snacking companies, has today announced the appointment of Tim Brett as Managing Director of Western Europe and Emerging Markets.

The move follows the company’s decision to combine its Western Europe and emerging markets into one region in order to maximize on shared opportunities and grow Pladis’ presence in new and emerging markets.

Tim joins the team to help Pladis identify growth opportunities and reach untapped potential across the regions.

“Western Europe and Emerging Markets is an important region for Pladis, and his expertise across sales, marketing and innovation will be invaluable as we look to grow our talent and leadership around the world,” Salman Amin, CEO of Pladis said, referring to Tim.

He has over three decades of Fast-moving consumer goods experience across international markets, having lived and worked in the UK, Romania, Hungary, Poland, and Japan, among others.

Welcoming Tim to the company, Salman Amin, CEO of Pladis said: “We’re delighted to have Tim join the Pladis team. I have been so impressed by his passion, as well as his track record of taking bold decisions to ensure consistent success and growth.

He joins Pladis from The Coca-Cola Company, where he spent nearly four years as President of the Western Europe Business Unit – an organization spanning 14 countries, having over 650 employees.


Prior to this, he worked for the Guinness Group/United Distillers and Walkers Snack Foods (PepsiCo).

As part of this realignment, Suryakant Pandey will assume responsibility for Pladis’ new Middle East, North Africa and India region.

Commenting on his appointment, Tim Brett said: “I am excited to join Pladis at such a pivotal time. The company’s iconic brands have a wealth of potential in this market, and I look forward to working with the team to introduce new and beloved brands to consumers across the region.”


Pladis owns biscuit brands such as McVitie’s, Go Ahead, and Jacob’s. The 2020 annual UK biscuit market review from Pladis has revealed further overall market growth of 7.2% for the category, to £2.96 billion, despite pandemic conditions.

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