Plukon Food Group expands in Spain with acquisition of Redondo poultry company

NETHERLANDS – Plukon Food Group, based in the Netherlands, has completed the acquisition of Redondo, a leading poultry company located in Spain.

The acquisition strengthens Plukon’s presence in the Spanish poultry sector, aligning with its strategic vision to establish a significant position in European poultry production and distribution.

Redondo, based in Madrid, is an integrated poultry company that serves as a primary supplier of chicken products to major players in retail, B2B, and the food service industry within Spain.

The company operates across three strategic locations in Spain, managing feed mills, mother flock facilities, a hatchery, growing farms, and a modernized slaughterhouse. In 2022, Redondo reported revenues of US$58,8 million, employing around 250 individuals.

This acquisition builds upon Plukon’s initial entry into the Spanish market in 2020 through the acquisition of Grupo VMR.

The integration of Redondo into Plukon’s diverse portfolio not only solidifies its foothold in Spain but positions the company for sustained and strategic growth in the region.

Kees Kraijenoord, CEO of Plukon, emphasized the strategic significance of the acquisition in fortifying the company’s standing in the dynamic European poultry industry.

“I am pleased to announce the acquisition of Redondo which greatly strengthens Plukon’s position in Spain. In 2020, Plukon entered the Spanish market through the acquisition of Grupo VMR and together with Redondo, this provides our group with a strong platform for future growth in Spain,” he said.

“This deal aligns with our ambition to become a leading player in the production and marketing of poultry in Europe.”

José Luis Redondo, CEO of Redondo, expressed confidence in the growth prospects for Redondo under the umbrella of the Plukon Food Group.

“We are convinced that Redondo will continue to grow as part of the Plukon Food Group, and we look forward to realising this together. Plukon is a strong owner for Redondo and all its stakeholders, with a similar view on quality standards and, therefore, we are proud to have achieved this milestone for the company.”

While specific terms of the transaction remain undisclosed, the acquisition marks a pivotal moment for Plukon Food Group as it continues to expand its influence in the European poultry market.

The company’s focus on quality and performance, combined with its strategic acquisitions, positions it as a leading player in the production and marketing of poultry in Europe.

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. HERE