USA – Plum Organics, the leading organic baby food brand, has introduced Baby Bowls, a spoon-friendly dish that blends with culinary-inspired baby foods.

Plum’s Baby Bowls combine style and substance with great designs, improved function and flavourful recipes for baby foods.

“Making the transition to solid foods is a major milestone for parents and babies. Babies eat with all of their senses, which makes spoon feeding a great way to start introducing the vibrant hues, textures and complex flavors that are so important for nurturing palate development,” said Dr. Alan Greene, paediatric advisor and member of Plum’s Wellness Advisory Panel.

“Baby Bowls celebrate interactivity between parent and child, with a thoughtful design that showcases the beautiful colors of Plum’s recipes.”

Plum Organics have also been credited for reviving the previously dormant baby food category in 2009, when they introduced the flexible pouch format that now makes 28% of all baby food sold in the US.

“While our baby food pouches are widely popular, we know many new parents are still starting baby food with jars, giving us an opportunity to innovate the stagnant jar segment,” said Ben Mand, senior vice president of innovation and marketing at Plum Organics.

“It’s crucial for us to meet parents where they are by providing a range of delicious organic options for different feeding occasions.

As a brand by parents for parents, our goal is to have families’ needs covered, whether they’re at home or on-the-go.”

Then Baby Bowls retail at US$1.29 per bowl and available at national retailers like Amazon, Kroger and HEB.