Post Holdings makes new executive appointments as Tyra Banks unveils new ice cream brand

US – American consumer packaged goods company, Post Holdings, has made two executive appointments to drive better collaboration, cost reduction and revenue opportunities across the company’s portfolio. 

Howard A. Friedman, currently President and CEO of Post-Consumer Brands, has been appointed Executive Vice President and Chief Operations Officer for Post Holdings. 

Friedman will serve on Post’s executive management team, reporting to Post’s President and Chief Executive Officer, Robert V. Vitale.  

Post said in a statement that Mr. Friedman will work with each of Post’s businesses to among other things manage long-tail projects and support each business with respect to process improvement, M&A targeting, and synergy evaluation and delivery. 

Mr. Friedman joined Post in July 2018 as President and Chief Executive Officer of Post-Consumer Brands, a leading producer of cereal products in the United States. 

Prior to that, Mr. Friedman served as the Executive Vice President of the refrigerated meat and dairy business at The Kraft Heinz Company, where he spent the majority of his career.   

Succeeding Mr. Friedman at Post Consumer Brands is Nico Catoggio, currently Managing Director and Senior Partner at Boston Consulting Group.  

Mr. Catoggio began his career at Unilever and advises consumer products companies on-demand generation, organizational design, and go-to-market strategies.  

He is not a complete stranger in his new work environment as he has advised both Post Holdings and Post Consumer Brands for several years. 

Post said these new roles are expected to be effective in September 2021, prior to the company’s next fiscal year beginning October 1, 2021.  

Tyra Bank’s new Smize Ice Cream  

Across state in Los Angeles, supermodel and businesswoman Tyra Banks has partnered with ice cream scientist Maya Warren, Ph.D. to launch a new premium ice cream brand called Smize Cream. 

The new product is a custard-style ice cream that features a cookie dough truffle covered in naturally colored sprinkles in every pint.  

According to a statement from the company, the treat is launching with seven flavors with plans to add more offerings in the future.  

“Ever since I was a little girl, my mama and I have been obsessed with the creamy, crunchy, ooey-gooey comfort and delight of ice cream,” Ms. Banks said.  

“Everybody has their own unique stories and moments with ice cream at the center of them — hot summer days, celebrations, even broken hearts — but ice cream always made it better.” 

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