SOUTH AFRICA – UK-based cafe chain Pret A Manger has joined forces with the Millat Group, a South African private equity firm, to venture into the South African market, marking a significant milestone for the renowned food-to-go brand.

The development deal grants Millat Group the exclusive right to operate Pret stores nationwide, following their successful collaboration on the introduction of the Circle K convenience store brand in the country.

The partnership aligns with Millat’s strategic vision to diversify into the foodservice sector, focusing on providing customers with fresh, organic, and sustainable options. The venture represents the brand’s inaugural entry into the African continent.

Pret A Manger, operating 650 shops across 18 countries, plans substantial expansion in South Africa over the next decade, envisioning growth up to 2033. 

Pret A Manger CEO Pano Christou expressed excitement about bringing Pret’s freshly made food and organic coffee to Africa, emphasizing the significance of partnering with the Millat Group for the South African launch.

The first Pret A Manger shop is slated to open in Johannesburg, targeting the urban population. The brand intends to establish additional outlets in prime locations across major South African cities such as Cape Town, Durban, and Pretoria.

Christou stated, “Partnering with the Millat Group to launch Pret in South Africa is hugely exciting, with our Johannesburg shop set to be the first of many in the South African market.”

Millat Group CEO Hamza Farooqui highlighted the strategic importance of Pret A Manger’s offering in the South African market, describing the brand as having the “best in class offering of organic grab and go and a food service offering that stands out.”

The partnership is seen as a step towards enhancing the consumer experience in South Africa, demonstrating Pret’s confidence in collaborating with Millat.

Pret A Manger, recognized for its high-quality, freshly made products and organic coffee, boasts a diverse menu that includes sandwiches, salads, wraps, baked goods, and snacks, alongside an array of vegetarian and vegan options.

The brand’s entry into the South African market follows its success in other international markets like the UK, India, and France, reinforcing its position as a global leader in the food-to-go sector.

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