Priva, Blue Radix forge stronger partnership to boost AI in horticulture
GLOBAL – Priva and Blue Radix have strengthened their partnership through a Multi-Year Agreement for Strategic Cooperation to meet the growing global demand for AI-powered agricultural solutions.
The companies aim to improve precision and efficiency in greenhouse operations by combining their cutting-edge technologies and in turn address challenges like labor shortages, rising energy costs, and stricter regulations.
Since 2021, Priva and Blue Radix have collaborated to integrate artificial intelligence into greenhouse management, enabling growers to achieve better results.
According to Hans Peters, CEO of Priva, the integration of AI is helping growers navigate increasingly complex conditions. “Experienced growers know that last extra kilo is the hardest. Especially in an increasingly complex world, with fluctuating market prices, shifting weather patterns, rising energy costs, and more stringent regulations. So, to go to that next level, new solutions are needed,” Peters stated.
Dirk Prins, Lead Business Development Manager at Priva, noted the transformative impact of AI when combined with Priva’s existing technologies. “By adding AI to our Priva process computers, we’ve seen growers manage more hectares effectively while also improving financial results. The reduction of energy and water usage and increased yield go hand-in-hand. With Blue Radix’s Crop Controller, we can offer these advantages to all our customers,” Prins explained.
Blue Radix’s Crop Controller integrates advanced algorithms into everyday greenhouse tasks like climate and irrigation control, providing growers with consistent results.
Ronald Hoek, CEO of Blue Radix, emphasized the efficiency of this approach. “Algorithms can process so much data at a high frequency, continuously.”
“With the robustness of Priva process computers and the Priva Connected subscription, we make this available to every vegetable grower in our industry,” Hoek said.
He highlighted the widespread adoption of their solutions, saying, “We are running in about 100 greenhouses in 17 countries. In each greenhouse and for each grower, it feels like it’s made specifically for their needs. More and more growers experience the value of Autonomous Climate and Irrigation Control, and others want to join.”
Both companies agree on the importance of maintaining an open ecosystem to support diverse greenhouse businesses. “We both believe in an open ecosystem that creates value for greenhouse companies,” Peters said.
While Priva and Blue Radix continue to work together, they also operate independently with other partners, ensuring growers can select solutions that best suit their needs.
The global demand for AI-driven agriculture is expected to grow significantly. The market size, valued at USD 2.18 billion in 2024, is projected to reach USD 12.95 billion by 2033, with a compound annual growth rate (CAGR) of 19.48% during the period.
The United States leads in precision agriculture adoption, with over 70% of farmers utilizing at least one technique.
Priva, Blue Radix forge stronger partnership to boost AI in horticulture
GLOBAL – Priva and Blue Radix have strengthened their partnership through a Multi-Year Agreement for Strategic Cooperation to meet the growing global demand for AI-powered agricultural solutions.
The companies aim to improve precision and efficiency in greenhouse operations by combining their cutting-edge technologies and in turn address challenges like labor shortages, rising energy costs, and stricter regulations.
Since 2021, Priva and Blue Radix have collaborated to integrate artificial intelligence into greenhouse management, enabling growers to achieve better results.
According to Hans Peters, CEO of Priva, the integration of AI is helping growers navigate increasingly complex conditions. “Experienced growers know that last extra kilo is the hardest. Especially in an increasingly complex world, with fluctuating market prices, shifting weather patterns, rising energy costs, and more stringent regulations. So, to go to that next level, new solutions are needed,” Peters stated.
Dirk Prins, Lead Business Development Manager at Priva, noted the transformative impact of AI when combined with Priva’s existing technologies. “By adding AI to our Priva process computers, we’ve seen growers manage more hectares effectively while also improving financial results. The reduction of energy and water usage and increased yield go hand-in-hand. With Blue Radix’s Crop Controller, we can offer these advantages to all our customers,” Prins explained.
Blue Radix’s Crop Controller integrates advanced algorithms into everyday greenhouse tasks like climate and irrigation control, providing growers with consistent results.
Ronald Hoek, CEO of Blue Radix, emphasized the efficiency of this approach. “Algorithms can process so much data at a high frequency, continuously.”
“With the robustness of Priva process computers and the Priva Connected subscription, we make this available to every vegetable grower in our industry,” Hoek said.
He highlighted the widespread adoption of their solutions, saying, “We are running in about 100 greenhouses in 17 countries. In each greenhouse and for each grower, it feels like it’s made specifically for their needs. More and more growers experience the value of Autonomous Climate and Irrigation Control, and others want to join.”
Both companies agree on the importance of maintaining an open ecosystem to support diverse greenhouse businesses. “We both believe in an open ecosystem that creates value for greenhouse companies,” Peters said.
While Priva and Blue Radix continue to work together, they also operate independently with other partners, ensuring growers can select solutions that best suit their needs.
The global demand for AI-driven agriculture is expected to grow significantly. The market size, valued at USD 2.18 billion in 2024, is projected to reach USD 12.95 billion by 2033, with a compound annual growth rate (CAGR) of 19.48% during the period.
The United States leads in precision agriculture adoption, with over 70% of farmers utilizing at least one technique.