Promasidor appoints Dr Brighton Ochieng as new CEO in Kenya

KENYA – Promasidor, a food and beverage-products powerhouse headquartered in Nigeria has appointed Dr Brighton Ochieng as its new Managing Director in Kenya.

Dr Brighton has joined Promasidor from GlaxoSmithKline, where he was Supply Chain Lead and Site Director based in South Africa.

Prior to that, he was Site Director of the pharmaceutical and healthcare company in both Cape Town and Nairobi.

Dr Brighton also undertook a stint at Beiersdorf East Africa Ltd, where he was Head of Supply Chain and Procurement.

A strategic business leader with deep operating expertise, the new Promasidor Kenya boss, has a track record of proven success in ensuring efficient running of businesses.

He holds a Doctor of Philosophy (PhD) in Ongoing, Supply Chain and Procurement from University of Nairobi and Bachelors of Business Administration, Strategic Management from the Methodist University.

Promasidor is a food and beverage giant with a range of affordable, top-quality products in over 30 countries across Africa spread across dairy, culinary, beverages and cereal products.

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In its main market Nigeria, the company is at the forefront of reactivating the country’s ailing dairy industry.

The dairy processor has invested US$5m (N2bn) in Ekiti State, aimed to reactivate the Moribund Ikun Dairy Farm.

Established in the early 1980s as an integrated agro-allied farm to boost the economy of the State, Ikun Dairy Farm covers 1,000 hectares of land located in Moba Local Government Area.

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The US$5m investment is being used to purchase equipment, provide the appropriate herd of cattle, and develop an out-grower scheme for providing feed for the cattle.

Ikun Dairy Farm is set to act as a model of backward integration in the sourcing and use of local raw materials for milk production.

As productivity and revenue increase, the farm is set to create hundreds of jobs directly for youths, and indirectly improve the economy of Ikun-Ekiti, neighbouring communities, and Ekiti State at large.

It is estimated that 10,000 litres of milk will be produced every day within the next 18-24 months.

To spearhead the project, the company appointed Bruno Gruwez as its Chief Executive Officer (CEO) who took office in January 1st 2021.

Bruno took over the leadership of the company from Anders Einarsson, who has assumed regional responsibilities within the Promasidor Group.

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