NIGERIA – Promasidor, a leading provider of high-quality food products across various African regions, has announced the relaunch of its Onga Chicken Cube.

According to the Marketing Director of Promasidor, Adebola Williams, the seasoning cube is packed with the ability to transform ordinary chicken dishes into extraordinary culinary creations.

“This remarkable reimagining is not just about great taste and aroma but also a heartfelt nod to mothers, children, and all food enthusiasts who treasure unforgettable flavor experiences,” he said.

“The seasoning cube is celebrated for its ability to transform ordinary chicken dishes into extraordinary culinary creations, delighting the palates of families and food enthusiasts alike.”

In addition, he stated that as Nigeria’s foremost seasoning brand, Onga understands the importance of taste in every meal.

The Chief Executive Officer of Promasidor Nigeria, Bruno Gruwez, also expressed his excitement about the refreshed look of Onga Chicken Cube, reflecting the exceptional quality and unmatched taste of the product.

“At Promasidor, we believe in the joy of cooking, the delight of savoring every bite, and the invaluable moments shared around the dinner table,” Gruwez noted.

“Our Onga Chicken Cube speaks to the heart of these moments, enhancing the flavor of every dish it touches. For mothers, it becomes a trusted ally in the kitchen, ensuring every meal is a treat for the child’s senses. For food enthusiasts, it becomes the secret ingredient that elevates their culinary creations from ordinary to extraordinary.”

The relaunch follows a festive celebration of West African culture and the culinary delight called Jollof rice. Onga commemorated this year’s World Jollof Day by hosting an exhilarating event known as the “Influencers’ Edition” of the Onga Jollof Battle.

“We want to re-emphasize the importance of this delicacy in the Ghanaian food basket, leverage on its prominence to promote our local cuisine which is a strong pillar in our tourism sector,” Sandra Anoff, Assistant Brand Manager noted.

“We equally want to use this year’s edition of the Jollof battle to encourage entrepreneurship and capacity development for online content creators.”

Promasidor, founded in 1979 has grown with a presence in over 30 African countries. Promasidor Nigeria has achieved tremendous growth since it commenced operations in 1993 with the ‘flagship brand’ Cowbell being a household name in Nigeria.

Promasidor produces, distributes, and markets a quality range of products such as Onga seasoning, Cowbell Milk & Beverages, Loya Milk, Miksi Milk, Top Tea, Twisco Cocoa Beverage, Kremela and Sunvita Cereal.