SINGAPORE – Ecospirits, the world’s first circular wine & spirits packaging technology, has availed its refill machines in Singapore, strengthening the company’s intelligent circular roadmap as it eyes the European market.
Partnering with DFI Retail Group for the Singapore launch, Proof & Company has deployed the first Smart Kiosk in CS Fresh in Tanglin Mall, with four more locations pinned for launch later this year.
The new CS Fresh Smart Kiosk will offer Singapore’s shoppers access to sustainable refills of a selection of craft spirit brands, including gins from the island’s Brass Lion Distillery.
Other spirits available will include Tried & True straight wheat vodka, Widges gin, Mackintosh blended malt Scotch whisky, and Los Arcos Destilado de Agave.
Brandon Grusd, general manager for Southeast Asia said; “Proof & Company is proud to be the very first operator of the Smart Kiosk technology globally. Having first pioneered Ecospirits in the on-premise channel back in 2018, it’s a natural fit for our growing network of retailers across the Asia Pacific.
“It also provides a wonderful opportunity for our brand partners, such as Brass Lion Distillery and True Believers, to be at the forefront of consumer innovation. DFI and CS Fresh should be commended for their sustainability leadership in pioneering such a unique shopper experience.”
Placing their bottle under an intelligent pouring system, which features brand authentication, and by using a touch screen, customers can accurately refill with their favorite spirits.
Each sustainable refill using Ecospirit’s patent-pending system of closed-loop technologies offers both substantial environmental benefits, eliminating an average of 550g of carbon emissions and more than 700g of single-use packaging waste.
The technology is said to also enable customers to save up to 20% of the cost over the same spirit in single-use packaging formats.
This technology debut aligns with the city state’s Singapore Green Plan 2030, which commits to a 30% reduction of daily waste per capita by 2030.
As part of the collaboration, for each refill purchased Ecospirits, Proof & Company and DFI will jointly plant one tree in the CS Fresh Forest under the Ecospirits Forest Programme.
Paul Gabie, Ecospirits CEO commented that circular retail for spirits and wine presents enormous opportunities and equally great challenges.
Since retail purchases make up the largest volume segment for the industry and the largest source of single-use glass waste, it is incumbent upon all of us to find more sustainable ways to serve consumers, he noted.
Gabie concluded: “Together with trailblazing partners like Proof & Company and DFI Retail Group, we can build a future beyond single-use packaging.”
In 2020, Ecospirits partnered with premium spirits importer and distributor, Mangrove UK, to bring its closed-loop spirits distribution technology to London which was set to be installed in London first in 2021, before being extended to other cities.
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