Proterra partners Fidante to give European investors access to Asia’s US$4 trillion food industry

ASIA – Private equity firm Proterra Investment Partners has teamed up with global investment manager Fidante Partners to provide European investors with access to Asia’s thriving and resilient food sector which estimated to be worth US$4 trillion.

Headquartered in Minneapolis, MN, USA, Proterra Partners has over US$ 3.2 billion of regulatory assets under management.

Its subsidiary in Asia which is leading this partnership manages an existing portfolio footprint across Asia of over USD 1 billion and operates out of Singapore, Shanghai and Mumbai.

Through the partnership with Fidante, Proterra will pursue a Food Strategy that will seek to attract European investment across the entire food value chain in Asia, with particular focus on the fast growing and high return-oriented branded food sector.

David Cubbin, Head of Distribution, Fidante Partners said that their partnership with Proterra comes at an opportune time when demand for premium foods in Asia is rising in strength, primarily driven by a new generation of higher income consumers who are hyper connected through the Internet and increasingly prioritizing health and sustainability.

Cubbin further noted that Proterra Asia’s Food Strategy offers an appealing investment prospect for investors, tackling increasing demand for quality food in Asia.

“We are excited by the opportunity to partner with Proterra, bringing their high-quality team, expertise, and compelling investment thesis to the attention of the European investment community,” Cubbin said.

The Proterra-Fidante food strategy focuses on subsectors of the food industry that benefit from rapid Asian consumer demand growth.

It leverages Proterra’s expertise in food supply chains to profitably commercialise proven food technologies with a relentless focus on food quality and safety, says Cubbin.

This would enable the private equity firm help European investors better take advantage of Asia’s food industry which is modernising and transforming at an extraordinary pace.


According to Tai Lin, Managing Partner, Proterra Asia, Asia is forecasted to double its total spend on food over the next decade, from around USD 4 trillion in 2020 to over USD 8 trillion by 2030.

“We believe this thematic investment trend is a compelling proposition, especially given that the sector has proven to be exceptionally resilient and has historically performed well through recessions,” Tai Lin noted.

“In the context of the current market environment, we are pleased to be able to offer European investors access to this exciting sector in Asia via our partnership with Fidante.”

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