BELGIUM – Leading supplier of innovative ingredients for bakers, patissiers, and chocolatiers, The Puratos Group has acquired THT to bolster its probiotic offering.

THT is a Belgian company founded in 1991 that supplies probiotics in bulk or as finished products.

The company works with more than 30 probiotics strains, is active in more than 30 countries and has more than 30 finished products.

“Through the acquisition of THT, and its probiotics business, Puratos reaffirms its commitment to strongly invest in the scientific knowledge of gut health and the discovery of new powerful ingredients that improve the health and well-being of people everywhere,” said Pierre Tossut, chief executive officer of Belgium-based Puratos.

The acquisition follows a Puratos research that found 72% of consumers, when interviewed, said they had an interest in probiotics that improve gut health.

As demand for probiotics grows, the global probiotics market size, which was valued at US$34.1 billion in 2020, is projected to reach US$73.9 billion by 2030, registering a CAGR of 8.6%, according to Allied Market Research.

Meanwhile, Puratos and ReGrained are excited to announce a fresh partnership to offer upcycled solutions for the commercial baking industry through an exclusive collaboration and supply agreement.

According to a statement from ReGrained, the partnership is aimed at meeting the rising demands of consumers and the producers that serve them.

ReGrained notes that consumer tastes and expectations for baked goods are rapidly shifting to more healthful, lower-carb, and higher-fiber options in convenient formats.

Concurrently, 42% of consumers report an increased awareness of the environmental impact their food choices represent while consumer consciousness of the positive impact food waste mitigation has on the climate crisis has grown 71% since 2019.

“This partnership offers powerful tools for the commercial baking industry to unlock the upcycled food opportunity at scale,” says Dan Kurzrock, Founder & CEO of ReGrained.

Earlier, Puratos promoted Pierre Tossut, who has spent 26 years at Puratos, to the role of chief executive officer on Jan. 1 2022.

The company further announced that Cédric Van Belle, who has sat on the board since 2016, will become chairman of the board on Jan. 1.

Liked this article? Subscribe to Food Business Africa News, our regular email newsletters with the latest news insights from Africa and the World’s food and agro industry. SUBSCRIBE HERE