Puratos promotes long serving executive to CEO as Niacet Chief bows out

BELGIUM – Bakery ingredients supplier Puratos has promoted its long-serving executive Pierre Tossut to the role of CEO effective January 1, 2022.  

Tossut, who has spent 26 years at Puratos, will succeed Daniel Malcorps, who led Puratos for 20 years. 

Prior to his promotion, Tossut served as group business development director responsible for Puratos’ research and development, marketing, product management and sales.

“The people we work with and Puratos’ singular focus on our clients have always been key to our success, and we will ensure that these remain at the center of our daily attention,” Mr. Tossut said. 

“At Puratos we believe that food has extraordinary power — the power to feed, nourish, celebrate, comfort and unite people of all backgrounds.” 

The new Puratos CEO further noted his company will constantly strive to grow its positive impact with the creation of innovative food solutions that promote health and well-being 

“We are very ambitious, and we are giving ourselves the means to have an even larger global impact in the coming years, with the clear goal of reaching a €5 billion turnover by 2030,” he said.  

Supporting Tossut will be Cédric Van Belle who will also assume his new role as chairman of the board on Jan. 1. 

Mr. Van Belle was appointed to the Puratos board of directors in 2016 as part of the third generation of shareholders.  

He has managed the family-owned worldwide network of chocolate museums (Choco-Story) since 2003 and will now take over for Eddy Van Belle as chairman of the board. 

“One of the strengths of family-owned companies like Puratos is to think in terms of generations rather than quarterly results,” Cédric Van Belle said.  

“This is why we have actively committed to an operating model that goes beyond the creation of economic value. One that is sustainable, respectful and balanced.” 

Niacet CEO retires 

Meanwhile, Kelly A. Brannen, chief executive officer of food ingredients supplier Niacet Corp., has retired from the company. 

“After 35 years I will be retiring from the company at the end of the day on New Year’s Eve,” Mr. Brannen said in a LinkedIn post. 

“It was an incredible experience, and in spite of all the challenges over the years, I wouldn’t have changed a thing. Whether you are an employee, customer, supplier, adviser or friend, I thank you for all experiences we had together.” 

Niacet specializes in preservation technologies and is a category leader in the baking and pharmaceutical segment and also offers low-sodium preservation systems for meat and plant-based foods. 

Niacet’s products in baking preservation and quality enhancement include calcium propionate, sodium propionate, the Proniaturel line of antimicrobial additives, calcium stearoyl lactylate, calcium acetate and potassium propionate.  

In September, the New York-based company was acquired by Ireland-based Kerry Group PLC in a transaction valued at US$1.016 billion.  

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