PureCircle to sell stevia-based proteins, fibers and antioxidants

USA – World’s leading manufacturer of stevia sweeteners, PureCircle plans to begin commercial production and sale of new stevia ingredients including proteins, soluble fibers and antioxidants in 2019.

The company said the products are a result of extensive research and development using its proprietary stevia technology and enables it to utilize much more of each stevia leaf.

The new additions will enable PureCircle utilize development capabilities in stevia-based products, given that it holds nearly 400 patents and patents pending covering its proprietary stevia technology.

It also enhances efficiency in production of sweeteners, flavors, fibers, antioxidants and protein and ensure cost-effectiveness in providing customers with novel ingredients.

With the widening of its portfolio, PureCircle has the ability to meet growing global demand for stevia-based ingredients in food and beverage manufacturing.

“At PureCircle, we go to sleep at night and wake up in the morning thinking about stevia.

All of our products are from the stevia leaf, and we strive to make each leaf work harder by unlocking everything this marvel of nature has to offer,” said PureCircle CEO Maga Malsagov.

“Protein, fiber and antioxidants are in high demand by beverage and food companies, and these additions to our portfolio will enable us to offer our customers those ingredients from the stevia plant.

And it further enhances our efficient use of each leaf, so we can provide the best-tasting stevia leaf sweeteners and flavors cost effectively to our customers.”

PureCircle has been granted more than 130 stevia-related patents directed to a wide range of stevia-related products and processes.

PureCircle’s expertise in research, development and innovation enables it to provide unparalleled support to its customers as they develop zero- and low-calories beverage and food products and other products using stevia.

Such advances by PureCircle, a leader in this segment, significantly boost production of high-grade stevia sweeteners like Reb M and Reb D which have the most sugar-like taste and are highly sought after by beverage and food companies.

In the first half of 2018, new products launched globally with stevia posted a +27% increase compared to 2017, according to Mintel.

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