NIGERIA – PureFinest, a subsidiary of Beulah Group Inc., is set to make its debut in the African market with the launch of its organic natural vitamin, sports & vitality beverages in Nigeria and across the continent.
Following a successful introduction in the UK and select European markets, the brand now aims to provide African consumers with a premium 3-in-1 beverage that offers hydration, essential vitamins, and vitality in a single convenient drink.
Designed for health-conscious individuals seeking quick hydration, an energy boost, and key nutrients, the PureFinest beverage line is made from six globally sourced organic ingredients.
These include Austrian spring water, moringa leaf, guarana seed, maca tuber, hibiscus flower, and acerola fruit, chosen for their potential to enhance energy levels, support cardiovascular health, improve fertility, and boost immune function.
PureFinest beverages are packaged using eco-friendly materials and incorporate Fair Trade Certified ingredients, ensuring environmental responsibility while maintaining nutritional value. This focus is expected to resonate strongly with Africa’s growing population of environmentally conscious consumers.
The beverage line also offers vibrant flavors including Lemon Lime Breeze, Tropical Bliss, and Watermelon Lime Citrusy Twist. Each flavor combines a refreshing drinking experience with the functional benefits of hydration and energy enhancement.
As part of its expansion strategy, PureFinest Inc. plans to roll out its products to other regions in Africa, including Western, Central, and Southern Africa. With growing awareness of nutrient-packed drinks, the company sees Africa as a key market for its growth.
PureFinest aims to offer consumers a high-quality product that delivers both taste and health benefits without compromising on sustainability or effectiveness.
The launch comes amid rising demand for functional beverages in Africa, as consumers increasingly seek healthier, energy-boosting options for their fast-paced lifestyles.
According to Business Market Insights, the functional beverage market in the Middle East and Africa is projected to grow from US$ 4.2 billion in 2021 to US$ 7.37 billion by 2028, at a compound annual growth rate (CAGR) of 8.4%.
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