NIGERIA – PZ Wilmar, a joint venture between PZ Cussons and Wilmar International has unveiled new variants of its seasoning products under existing brands, Mamador and Devon King’s.
According to ThisDay, the products were introduced to trade partners and consumers at a trade launch event in Ibadan, Oyo State.
The Mamador seasoning debuts in three variants – Classic, Beef, and Chicken, while the Devon King’s seasoning comes in Classic Tomato, Beef, and Chicken variants.
The company said Mamador 5g seasoning cubes contain 15% Recommended Dietary Allowance (RDA) of zinc and iron, while Devon King’s 5g are low costing seasoning cubes with added tomato.
Both brands of seasoning cubes give consumers 25% more volume than other seasoning cubes at competitive prices.
The new line of seasonings will provide Nigerians with healthy and tasty cooking options at affordable prices while putting the company at a better competitive edge in the seasonings market.
“We ventured into the seasoning category to offer Nigerians much healthier, valuable and affordable options, something different from the norm, as our seasoning cubes all come in five grams as opposed to the four grams currently available in today market.
“By studying and analysing the needs of Nigerians as regards food products, we developed these seasoning variants to help fulfil our consumers’ nutrition needs by delivering on delicious and rich tastes.
While both brands serve different purposes, they both deliver on the signature PZ Wilmar quality, and will certainly ensure that consumers can now create authentic dishes that are rich in taste, flavour and nutritional value.
“More importantly, these seasoning brands will be available to Nigerians at competitive prizes, so everyone can taste the difference,” said Chioma Mbanugo,
Category Marketing Manager.
The company will be making similar debut across the various market regions in the country following the successful trade launch in Ibadan.
PZ Wilmar which also produces a range of edible cooking oils, Mamador Devon King’s seasoning cubes in the Nigerian market last year.
In 2015, the firm invested US$75 million in its vegetable oil production plant with plans to double local content input in five years.
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Please where can i buy Devon kings tomato seasoning cubes in lagos?