INDIA – Radico Khaitan, one of India’s largest Indian-made foreign liquor (IMFL) companies, has announced the launch of its Sangam World Malt Whisky in the Indian market.
The whisky, which debuted internationally just a year ago, has already received significant acclaim and its introduction in India marks a major milestone.
Sangam World Malt Whisky has quickly gained recognition, winning a gold medal at the John Barleycorn Awards and at the Beverage Tasting Institute’s BTI Luxury Spirits Award 2023.
“The brand has done exceptionally well globally. Our master blender visited various distilleries across the globe to create an amalgamation of the best of the malts and our own Indian single malt.
Now our new product, which was launched in 2023 across the US, UAE, and Singapore, will be launched in India,” said Abhishek Khaitan, Managing Director of Radico Khaitan.
Initially, Sangam World Malt Whisky will be available in Uttar Pradesh, Rajasthan, and Delhi, with plans to expand to 15-20 states within a year.
Radico Khaitan’s Chief Operating Officer, Amar Sinha, added, “Radico Khaitan exports its products to over 90 countries, with the Rampur range sold across 40 countries. Gradually it will be everywhere.”
The whisky will be manufactured at Radico Khaitan’s Rampur distillery in Uttar Pradesh, which produces most of the company’s premium brands.
Radico Khaitan’s brand portfolio includes Rampur Indian single malt whiskies, Jaisalmer Indian Craft Gin, Morpheus and Morpheus Blue brandy, and Magic Moments vodka, among others.
The distillery has an annual production capacity of 100 million litres of extra-neutral alcohol (ENA), and the company operates 43 bottling units, including five owned, 29 under contract, and nine under royalty.
“We launched Rampur Indian single malt in 2016. Anticipating the growth, we expanded our malt distillation and maturation capacity a few years back. As the malt maturation cycle is complete, more malt becomes available for bottling, and our Rampur Indian single malt volumes are growing,” Khaitan noted.
Sangam Whisky will be available in 750 ml bottles, priced between Rs4,000 (US$47.83) and Rs7,500 (US$89.68) each.
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