Refrigerated salad dressing maker Litehouse acquires pasta alternatives maker Veggiecraft Farms

image courtesy: Trade Hunter

USA – Litehouse, Inc., maker of refrigerated salad dressings, dips, sauces and more, has acquired Veggiecraft Farms, a Los Angeles-based producer of pasta alternatives formulated with cauliflower flour, lentil flour and pea flour.

Litehouse, a 100% employee-owned company, has made several moves over the last year to expand its product offering, including acquiring the Sky Valley and Organicville brands. The company also recently launched the Green Garden brand of freeze-dried herbs.

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The company launched Green Garden Freeze Dried Herbs in the spice aisle and acquired Sky Valley and Organicville brands, offering shelf-stable sauces and condiments in center-store.

“The acquisition of Veggiecraft Farms is the latest development in our long-term strategy to focus on category expansion and offer consumers convenient, memorable home-cooking experiences,” said Kelly Prior, CEO and president of Litehouse.

“The acquisition of Veggiecraft Farms is the latest development in our long-term strategy to focus on category expansion and offer consumers convenient, memorable home-cooking experiences,”

Kelly Prior – CEO and president, Litehouse.

“We are starting to see a significant increase in consumer demand for plant-based offerings and this acquisition will provide a foundation for us to develop a portfolio of products with the plant-based consumer in mind.

“Outside of this acquisition, we will continue to put an increased focus on building out our plant-based offerings across multiple areas of the grocery store.”

Litehouse’s portfolio of dressings, dips, sauces, cheese, drinks and herbs is offered through channels including retail, e-commerce, foodservice and deli.

The financial terms of this latest acquisition deal have not been disclosed.

According to NPD, plant-based food sales topped US$3.3 billion over the past year and are outpacing dollar sales of all retail foods by 10 times.

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Litehouse, Inc. started in the Hope, Idaho restaurant of the Hawkins family over 50 years ago. Since that time, it has become a leader in refrigerated salad dressings, dips, sauces, cheese and other innovative consumer packaged goods, manufacturing these delicious products at its five U.S. facilities based in Idaho, Michigan, Utah and Virginia.

Litehouse offers its diverse portfolio of products through general retail, e-commerce, foodservice, deli, member stores, and value-added goods where Litehouse products are featured in meal and salad kits. Litehouse is proud to be 100% employee-owned and each one of the employee owners delivers on high standards of quality and innovation.

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