UK – Regal Food Products Group Plc has acquired premium desserts manufacturer Just Desserts to broaden its offering to the foodservice and retail industry.
The company behind the Regal Bakery, Regal Foods and Yorkshire Baking Company brands made the acquisition for an undisclosed sum.
Just Desserts specialises in baking a range of more than 130 hand-crafted desserts and cakes, which are distributed throughout the foodservice industry.
The business, which was established in 1985 in Shipley, West Yorkshire, has a range of artisanal desserts that include tarts, cheesecakes and gateaux which are well-established within restaurants, cafes, and retail outlets.
Bradford-based Regal Food Products Group’s said its recent acquisition is a growing success that will complement and broaden its offer to the food service and retail industry.
“We immediately recognised a business that presented itself with opportunity, not just for us as a food group but also for our customers,” said Younis Chaudhry, chief executive officer of Regal Food Products Group.
“Bringing Just Desserts and its team of craft bakers into the fold enables us to offer flexibility and the scope to develop the growing range of quality products that are on offer within the retail and wholesale sector.”
Chaudhry further noted that the company was putting in place further developments that will also see the high-quality desserts available through eCommerce platforms.
James O’Dwyer, former managing director of Just Desserts added: “We are delighted and excited to be joining the Regal Foods family and know that the Just Desserts brand and all the team behind its success are in the best possible hands to ensure its future growth and prosperity.”
Chaudhry confirmed that even with the acquisition Just Desserts would continue to run as an independent business while benefiting hugely from the recourses and continued investment Regal Food Group offered.
Regal started as a family baking business in 2001, providing a small range of South Asian products to consumers in West Yorkshire through local convenience stores.
In 2008, it began exporting to Europe and expanded into Northern America in 2019 and today has a portfolio of over 400 bakery and confectionery products, sold in more than 40 countries.
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