Reliance Consumer Products expands Independence brand to North India
INDIA – Reliance Consumer Products (RCPL), the FMCG arm and wholly owned subsidiary of Reliance Retail Ventures Limited (RRVL) has expanded its indigenous Made-for-India consumer packaged goods brand ‘Independence’ to North India.
The brand was first launched in Gujarat and currently, the Independence products are available for retail across states, including Punjab, Haryana, Delhi NCR, Uttar Pradesh, Uttarakhand, and Bihar.
The company aims to deliver genuine Indian solutions that effectively tackle the unique challenges faced in India. RCPL is also working towards empowering Indian consumers with indigenously developed quality products at affordable price points.
“With offerings such as atta, edible oil, rice, sugar, glucose biscuit, and energy toffee, INDEPENDENCE is set to help offer nutritious, tasty food for every Indian household,” RCPL said in a release.
Additionally, RCPL is collaborating with trade partners, including manufacturers and Kirana stores, to jointly enhance business opportunities.
In the coming months, the company plans to scale up its distribution reach across online and offline channels to reach more consumers across the country.
This will further bolster its FMCG portfolio that comprises brands like Sosyo Hajoori, a confectionary range from Lotus Chocolates, Sri Lanka’s leading biscuit brand Maliban, as well as daily essentials under its brands including Independence, among others.
At the same time RCPL and Ceylon Beverage International, one of the largest beverages can and filling companies in Sri Lanka are in a strategic partnership to co-pack and manufacture its Campa soft drinks cans.
In the partnership, Ceylon Beverage International will co-pack cans for the Campa soft drinks portfolio in India.
The companies are close to formalizing a deal to set up manufacturing units in India to make Campa’s soft drinks to complement the co-packing partnership that has been formalized.
Reliance Consumer Products is also likely to get distribution rights for some of Ceylon Beverage International’s brands in India as part of the partnership, executives aware of the developments said.
“While Reliance is currently importing the cans of Campa from Sri Lanka, Ceylon Beverage International plans to also set up manufacturing units in India for RCPL,” one of the executives said.
“Additionally, RCPL may also get distribution rights for some of Ceylon Beverages’ brands in India as part of the partnership.”
The Ceylon Beverages’ plant is equipped with a capacity of filling 300 million beverage cans per year and has partnerships with international, national, and regional companies, according to information on the company website.
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