Ridder appoints new Chief Commercial Officer to drive global growth
NETHERLANDS – Ridder, a leading name in horticulture automation technology, has announced the appointment of Roeland Coopman as its new Chief Commercial Officer (CCO).
Coopman will officially step into the role on February 3, tasked with overseeing the company’s commercial and marketing operations both within the Netherlands and across international markets.
Coopman brings a wealth of experience in commercial strategy and international business, gained through his work with various multinational corporations.
His career has been shaped by his focus on advancing large-scale agriculture and driving the global food transition.
“In recent years, I have been inspired by the high level of technological innovation in this sector. Joining Ridder aligns seamlessly with this inspiration. Ridder is the only technology provider worldwide with such a broad range of greenhouse solutions. Additionally, I value the company’s strong focus on collaborating with customers and partners to achieve sustainable growth,” Coopman said.
Ridder CEO Pascal Piepers expressed confidence in Coopman’s ability to strengthen the company’s position as a leader in the horticulture sector.
“Roeland is a valuable addition to our executive team. His focus on delivering excellent results for customers and partners, combined with his team-oriented approach, will play a crucial role in the growth and further professionalization of our commercial organization,” Piepers stated.
Ridder, founded in 1953 and headquartered in Harderwijk, Netherlands, has built a reputation for developing innovative horticulture automation technologies.
Its comprehensive portfolio includes greenhouse ventilation systems, climate control solutions, water treatment systems, labor tracking tools, and advanced robotics like the GRoW Robot, designed for harvesting tomatoes.
Ridder’s appointment of Coopman comes at a time when the company is increasing its global presence.
A recent expansion into Solon, Ohio, marks Ridder’s growing influence in the North American market. This move supports the company’s vision to provide sustainable solutions to meet the evolving demands of horticulture worldwide.
In addition to its expansion efforts, Ridder has also announced a strategic partnership with Navus CEA Enterprises.
This collaboration is expected to accelerate growth and innovation within the industry. Both developments underscore Ridder’s commitment to delivering impactful solutions while fostering strong relationships with its partners and customers.
Ridder appoints new Chief Commercial Officer to drive global growth
NETHERLANDS – Ridder, a leading name in horticulture automation technology, has announced the appointment of Roeland Coopman as its new Chief Commercial Officer (CCO).
Coopman will officially step into the role on February 3, tasked with overseeing the company’s commercial and marketing operations both within the Netherlands and across international markets.
Coopman brings a wealth of experience in commercial strategy and international business, gained through his work with various multinational corporations.
His career has been shaped by his focus on advancing large-scale agriculture and driving the global food transition.
“In recent years, I have been inspired by the high level of technological innovation in this sector. Joining Ridder aligns seamlessly with this inspiration. Ridder is the only technology provider worldwide with such a broad range of greenhouse solutions. Additionally, I value the company’s strong focus on collaborating with customers and partners to achieve sustainable growth,” Coopman said.
Ridder CEO Pascal Piepers expressed confidence in Coopman’s ability to strengthen the company’s position as a leader in the horticulture sector.
“Roeland is a valuable addition to our executive team. His focus on delivering excellent results for customers and partners, combined with his team-oriented approach, will play a crucial role in the growth and further professionalization of our commercial organization,” Piepers stated.
Ridder, founded in 1953 and headquartered in Harderwijk, Netherlands, has built a reputation for developing innovative horticulture automation technologies.
Its comprehensive portfolio includes greenhouse ventilation systems, climate control solutions, water treatment systems, labor tracking tools, and advanced robotics like the GRoW Robot, designed for harvesting tomatoes.
Ridder’s appointment of Coopman comes at a time when the company is increasing its global presence.
A recent expansion into Solon, Ohio, marks Ridder’s growing influence in the North American market. This move supports the company’s vision to provide sustainable solutions to meet the evolving demands of horticulture worldwide.
In addition to its expansion efforts, Ridder has also announced a strategic partnership with Navus CEA Enterprises.
This collaboration is expected to accelerate growth and innovation within the industry. Both developments underscore Ridder’s commitment to delivering impactful solutions while fostering strong relationships with its partners and customers.