Roxell unveils experience center for livestock technology

BELGIUM – Roxell, a prominent global provider of automated systems for livestock farming, has introduced its newest venture: the Roxell Experience Center. 

Situated at the company’s headquarters in Maldegem, Belgium, this innovative showroom promises to revolutionize customer and partner engagement with the latest advancements in agricultural technology.

The Roxell Experience Center is not just a showroom but also an immersive educational hub designed to offer visitors a firsthand look at the forefront of livestock farming innovation. 

Equipped with state-of-the-art systems for feed and water distribution, egg collection, heating, ventilation, and control, the center provides a comprehensive view of Roxell’s extensive product portfolio. 

Utilizing both physical displays and virtual barn simulations, visitors can visualize optimal barn layouts tailored to different animal segments, empowering them to make informed decisions for their operations.

At the heart of the Experience Center lies its interactive approach. 

Through practical demonstrations and informative presentations, visitors can gain practical insights into how Roxell’s technologies enhance animal welfare, biosecurity, efficiency, and profitability for livestock farmers. 

Each product showcase is supplemented with technical details, multimedia resources, and real-world testimonials, ensuring a thorough understanding of Roxell’s offerings.

Beyond showcasing current innovations, the Experience Center also highlights Roxell’s legacy of pioneering solutions in livestock technology. 

It chronicles the evolution of agricultural practices over the years, demonstrating Roxell’s commitment to continuous improvement and meeting the industry’s evolving needs.

Gino Van Landuyt, Managing Director of Roxell, underscored the significance of the Experience Center, stating, “This initiative not only demonstrates our capabilities but also invites our customers to experience our solutions firsthand in a practical setting.” 

The inauguration ceremony, attended by local dignitaries, including Mayor Koenraad de Ceuninck and Alderman Nicole Maenhout, marked a pivotal moment in advancing regional agricultural innovation.

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