SA premium food maker In2food ventures into vegan market with launch of new production facility

SOUTH AFRICA – The veganism food trend has been simmering for quite some time now, and there is no doubt that the waves will continue to get stronger.

Tapping into the growing market, In2food, South African premium food business has opened its new Paarl Chilled facility, dedicated to the production of a wide range of vegan bakery products.

The company has made a debut of its vegan line with launch of 7 new product range to include; 6 pack Berry & Vanilla Swirl Hidden Centre Cupcakes, 9 pack Vanilla Confetti Cupcakes, 4 pack Blueberry & Lemon Muffins, 4 pack Chocolate Chip Muffins and 5 pack Chunky Cookie Brownie Slices, Spiced Coconut Teacake and Chocolate Chip Loaf with further lines launching soon.

According to the company, the facility is eco-friendly in line with its Lotana sustainability project.

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To this end, the unit uses LED lighting to save energy and uses recycled rain water.

Its office space and canteen are equipped with recycling stations, with the colleague and security facilities fitted with recycled plastic in seating areas.

“At In2food our development team face the idea of sustainable foods with excitement as we inspire and shape the future and accessibility of vegan products in South Africa.

“We focus on the best locally sourced ingredients, with best-in-class products and seasonal flavours,” stated the company.

The brand-new vegan bakery range is now available at selected Woolworths stores nationwide.

“The trend of vegan products has accelerated towards healthier options. Vegan, plant powered and better-for-you products will take center stage in the coming years at in2food,” indicated In2food.

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According a report by Research and Markets, the global vegan food market was valued at US$14.2 billion in 2018 and is expected to reach US$31.4 billion by 2026, registering a CAGR of 10.5% from 2019 to 2026.

Veganism has been one of the mainstream trends in the food & beverages industry driven by increase in incidence of health disorders, rise in number of health-conscious consumers, and increase in disposable income of target customers.

 The opening of the new facility by In2food follows its expansion of its production capacity with the construction of the new 4500m² facility located in the Benoni Multipark, adjacent to In2food Benoni South Africa.

The newly built factory features production lines for potato crisps, extruded shapes, air popped products and popcorn.

The company eyes both the national and international market following the opening of the state-of-the-art facility which has a wide range of capabilities.

It is fashioned with advanced food manufacturing technology, touchless capabilities, sustainability with energy and water saving investments to promote practices that reduce its carbon footprint.

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